- Luxury Daily - https://www.luxurydaily.com -

Does swapping celebrities damage your brand?

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Image credit: Dior Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Image credit: Dior

 

By Gemma A. Williams