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Does swapping celebrities damage your brand?

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Image credit: Dior Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Image credit: Dior

 

By Gemma A. Williams