- Luxury Daily - https://www.luxurydaily.com -

Does the “China chic” trend spell trouble for Western luxury brands?

Chinese Gen Zers are in love with “China chic” luxury products and for more reasons than just nationalism. Image credit: Shein Chinese Gen Zers are in love with “China chic” luxury products and for more reasons than just nationalism. Image credit: Shein

 

By Daniel Langer