Does your book cover pass the 7-second test?
Posted By a Luxury Daily columnist On In Columns,Education,Featured,Industry sectors,Media/Publishing,Opinion | No Comments{"ct":"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","iv":"f140b36fd961848959ffa0295182ab71","s":"0ec2e651046f2b07"}
Tim McConnehey is founder/CEO of Izzard Ink