Does your book cover pass the 7-second test?
Posted By a Luxury Daily columnist On In Columns,Education,Featured,Industry sectors,Media/Publishing,Opinion | No 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","iv":"be903f04d12acca38b5c924624a197f8","s":"d8c6530afc91928b"}
Tim McConnehey is founder/CEO of Izzard Ink