Tim McConnehey is founder/CEO of Izzard Ink
Does your book cover pass the 7-second test?
Posted By a Luxury Daily columnist On In Columns,Education,Featured,Industry sectors,Media/publishing,Opinion | No 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","iv":"e2417d7fa5219b9895fd89f7bea4feb7","s":"6893f19d53be60d4"}