Does your book cover pass the 7-second test?
Posted Bya Luxury Daily columnistOn In Columns,Education,Featured,Industry sectors,Media/Publishing,Opinion | No 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","iv":"bfe9dcd8a7bee23420102277289dcb64","s":"3d2c1d88856bd7f2"}
Tim McConnehey is founder/CEO of Izzard Ink