Does your book cover pass the 7-second test?
Posted Bya Luxury Daily columnistOn In Columns,Education,Featured,Industry sectors,Media/Publishing,Opinion | No Comments{"ct":"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","iv":"0c5b2aaea196f4d7cefaa892fbc81744","s":"8821645bc338cb19"}
Tim McConnehey is founder/CEO of Izzard Ink