Does your book cover pass the 7-second test?
Posted Bya Luxury Daily columnistOn In Columns,Education,Featured,Industry sectors,Media/Publishing,Opinion | No Comments{"ct":"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","iv":"c5c41eebe08c428c67bb421a670dee46","s":"5c82c39849718fa2"}
Tim McConnehey is founder/CEO of Izzard Ink