Tim McConnehey is founder/CEO of Izzard Ink
Does your book cover pass the 7-second test?
Posted Bya Luxury Daily columnistOn In Columns,Education,Featured,Industry sectors,Media/publishing,Opinion | No 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","iv":"e9ec211902d33403010f0ee52a412a59","s":"b769842aa03ab07f"}