Does your book cover pass the 7-second test?
Posted Bya Luxury Daily columnistOn In Columns,Education,Featured,Industry sectors,Media/Publishing,Opinion | No 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","iv":"a369c1ffcd52f45482201f8bad2107d5","s":"1c6a79f94f72c963"}
Tim McConnehey is founder/CEO of Izzard Ink