Does your book cover pass the 7-second test?
Posted Bya Luxury Daily columnistOn In Columns,Education,Featured,Industry sectors,Media/Publishing,Opinion | No Comments{"ct":"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","iv":"6bdcb6343a13b17f5cca0b656a6bbc7d","s":"cbeff0e910b2e8a9"}
Tim McConnehey is founder/CEO of Izzard Ink