Tim McConnehey is founder/CEO of Izzard Ink
Does your book cover pass the 7-second test?
Posted Bya Luxury Daily columnistOn In Columns,Education,Featured,Industry sectors,Media/publishing,Opinion | No 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","iv":"0fda5d6dc1b99d640cbcaf42b8c12a4d","s":"d1f5cd4cccfbdd94"}