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Dolce & Gabbana challenges consumers to pucker up

Posted BySarah JonesOn In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News | No Comments
Image from Dolce & Gabbana's #DGBaciChallenge. Image credit: Dolce & Gabbana

 

By Sarah Jones

Italian fashion label Dolce & Gabbana is taking inspiration from its flirty Miss Sicily commercial for an influencer campaign that dares participants to test their lipcolor on a stranger.