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Dom Pérignon, Sotheby’s, Lexus, Sephora, April Fools and brand protection webinar

Sotheby’s is inviting consumers to wear a virtual tiara that emulates a magnificent piece that can be traced back to one of the oldest royal families in the world. Image credit: Sotheby’s

 

Luxury Daily’s live news for April 1:

Dom Pérignon taps Lady Gaga for multiyear, sparkling collaboration
LVMH-owned Champagne house Dom Pérignon is announcing a new partnership with Oscar-winning actor and singer Lady Gaga.