Besides the launch of a special-edition gold bottle, Tequila Don Julio 1942 has launched Made to Be Raised, a campaign featuring a 30-second cinematic spot that will be supported by out-of-home placements in tournament cities worldwide. Image credit: Don Julio
Diageo-owned spirits brand Tequila Don Julio is imprinting its 1942 brand upon a major global sporting moment with a bottle designed to look like the trophy itself.