Donna Karan exec: Brand evangelism trumps ROI as social media goal
Posted By Tricia Carr On In Apparel and accessories,Featured,Industry sectors,Internet,News | No Comments{"ct":"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","iv":"31f01ec384bd2e048aa6610294616aec","s":"5ed2b1b9044e4710"}
