Donna Karan exec: Brand evangelism trumps ROI as social media goal
Posted By Tricia Carr On In Apparel and accessories,Featured,Industry sectors,Internet,News | No Comments{"ct":"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","iv":"6c93cc860318ac4ec978876ea14ca4e0","s":"075bd83e938cb5a7"}