Donna Karan exec: Brand evangelism trumps ROI as social media goal
Posted ByTricia CarrOn In Apparel and accessories,Featured,Industry sectors,Internet,News | No Comments{"ct":"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","iv":"a36411d50619df299ff736f09c385963","s":"77e1efea1ceb3397"}
