Donna Karan exec: Brand evangelism trumps ROI as social media goal
Posted ByTricia CarrOn In Apparel and accessories,Featured,Industry sectors,Internet,News | No Comments{"ct":"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","iv":"c9612471cd647e05e6a85358efd5a7a2","s":"01c13dbab305b9a8"}
