Donna Karan exec: Brand evangelism trumps ROI as social media goal
Posted ByTricia CarrOn In Apparel and accessories,Featured,Industry sectors,Internet,News | No Comments{"ct":"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","iv":"36fd5d8a0069afc133ef2bf0b56388b2","s":"adcaeae37d8e1edd"}
