Donna Karan exec: Brand evangelism trumps ROI as social media goal
Posted ByTricia CarrOn In Apparel and accessories,Featured,Industry sectors,Internet,News | No Comments{"ct":"Q2giJsw6h2CWtNOSFyzFO3ey1OEM9Yy2UHELNofjzEksgKpLSWCuGQ4iUxDfq\/I12+fmPcQGcdUwPEdDl0wFaudPMpRvit70J3UmyQFDPoT68hfFDHlFJXj7QShjMLPUygUedtt7g0GZoGt1KTUcA2o+KfM+p4KSGlqNb2TDOmpjEfb\/\/EThnmEzP4xxtdeT316PTK+VuLtjrbl5gUTlc39F97ynEVixnPi1Gi5rs1uCouwl7CwuUOttXzC\/5LtLSsBtixUTAta3LLcJ1m6PAQR8ZOIc2jtBIZfTRxOivbr7MgZUhHH3MWPMoagdb9q95rwqupO9Q5SERHXlDyxvcil5gc3Nq9E1YAXO03oQyjN+Cr\/+00vgye0zp12tef6Li+cSBCvk0thFuzKXTYArIe1h9Eu6J40G6YHatEoC6H5le3pWy+TjFCyyiwJD12faO9UCNBw9HogkpHcPio1qZE6alEtCI5iJCOBeowSUixDrY6qrBQORD0M0QFeDbvEAvQEQN21EhsWCUNLmpIVXHcXqs5J+t2NoqXxVuIwdy3ansPZxMiAQ0xgsv+oV5Do\/uvRdzMJMf55HMISuXdJN27oKsGT\/+pEt1BexUH+U5qZWrByf1Mob5pv5F2DUPLkeQxY+72tNSHIpWaa836mJOcTXVUgtq3hKiBENiIl\/sNeoVtaMEwrZvXW3oE8YKtINw5qfwlCNPk3kBcfNKZFZC422YxmHTiIcSWCmAADLi9zeGNvBiv1OgZYjUaj4C0t+4BCbDlBahvutILulsbXQyDh5jYajYxSHQMYS2t7XnLgcCcp4+aYEgY7fnUFbcfg1y2P2qjjNod8AeGtp4w\/Z\/J8NWWohpTtkZQOpzoDNQtt6TBXk9z048bfwOMF0rl9Om3Y2MydtD50DkkxZtCcZw6wFinFVS6UHGHn6eKN1R6zVGUGt5GW6yqdVthNiSUL4cCY0Rs4sOWqjZOd0Ujqefn86oWRgDATA3gxt0bdqNDUlXBmr1rohFPFkN\/HYWUb1hHKlRQKLZoKfHtqjnODNoNYuNcp6OuSE6LAB\/Ug9xt6n+o+rrqfbGQ4avaBJeeVAq1sjZ8BY1vi2m\/eXBGEnbPRKjme2sfJ4h3ml9Q\/b9NYVgo7wOPhkKRm2NpEFjfVEbwFY0ka0WFopguSOYVVyjlTQgpAvQSRyHz6oLTEF57x8ZvrfbykcLhQN1sCw8bZK8j6b9WhEsHBS+nDNcRdGTlxYd4P0abzCeciFLMIGdEBAIMbV+\/k8+cD1aO96B1+AXUPQIqFZndKVb0CBgoDXspvANbZPtqvHrWb7PCX86bGP0xAzXNl4wjnAlUWVC5087itfSvcba7hFrE3xmEz59SCC3P5jKTl4Wax3dmb3kclpXrjghJtTJzY64WlhqjL2z8YIe2XCeCHd7wrU+OrMMfZF+U6UZ99nqsbct9N3ojtkLUkBFfj9TRIOZN6m5wJFhuel6yohawU8jy2vReR2m5ZKqpR9alm+zWA9sb\/o6BKM1o4SkatVExLZLlyfHdiwVwJajvNIrfAF4mXLb5Ya4Bvm+yJBEWWr99t1E7h7FHYLiiBB5mVVf0OkywvRWADhk47CKd8b71jYxeHt2FEloWDYMzV3nFGgpSMctJvC3xQ4d+TsG4TSCoCa11K0FGS\/dfxSI8X4tiJ8Vah+RWEd9eJMeDEBUykb4CBnbqsKJv8fS9RVgOdgR4E0LWuSCa+aV5OZ\/VA0YbQvO3rrZsE47ZWWldSZYPrkNIj1ZD1hR0uExh1VLTbKqqwxTTv24OQ71onRmPqSVBvLDOsHDl3+24yTacd3A1ihjfLVyG5\/yOIWMN2ZsbGqu\/cLxbeZ1QDvLnW2wIixMoezKk1VmoWP0qupY7UHsOAonSDLPRqNfmC95mxjCGrvrzJ9WRjDa9pUv7lwpF\/wMwgUAmmf1oZhCdqUNapP1IgQEMPhtkvZSWEgsB3MayPzIHAu4EP3p2E2eb\/fWItY2DyKDOExy\/2qtjQuyJzQeerF2Pf7xM\/ntQCg\/NJ+tzNPK8iujFhoZz1RfoINX0ipejJQwvRPSSYC9qop3upg4VnHtza6xSNmA5h9IYULRpOY+I\/RNmQYyIlixTpnn0erraDCmxxwp1okcjpbejhDs5DxvLs9U1PLpWv2Sd2BzQsNJyoyKJt0ZAPVhbMPfpkjCAsu4\/3UNOTAl+l5fz55cwv1iXCEegDGyM1B\/bl7gnYKrV3zbCN76DjaGkn2ukFTgHJc9SGufqO2Tckes+H+DKsxjIJZEpWo2gOWoy8deodln5bI0OHtRENUOfxG6IFdEI2FkBJlT2WcUcx49cmhU09Cfwz3vIrI7GtUhR6m6LpDVmM3ACf1FwIqlAvjyfnPTrirWVAUQKyxm1AzWwf9EXuxMHmQLfNXE2tGOfUW\/qfbK9O5111crc0eow6yago3\/i\/UpEYfCAaTPdFu5sTYJUhRlhx1D7m4tcTW5APeEM48WUPtPuAPhZ45PQCQH4xTCEKZlo1uLVRmVt6llzEqdRdHyaE7Rwl52QoQumTg7Bdjgs4xRPe48hyIXl08saNSFB7i\/usqruu+PxDgO9F6698nz4CsjHrTx\/TJ\/OuMqkjzZV8X2eORyXLoEDOD03QuOdSKsq\/C\/C4iz2J12NoYYDFIGDAm2ro0iqqkU4AriBYPCftnzpZiKvkE26hwT9pWIPY7cgQhfuv9+rSL79CTsVU1g3Va2iXrPIbOoTLTAxUeIvhf4zibeyX5yx77bHLST6A36wJ4fAmvU3YjpjgTE1079t0anwLGdq7yZCdn5o5z5tfRcIHrDuFESBePTrD169wQolS4WX8XRx7wot0plE+qNbfJEtgK2aCznjDT3foUGeBrv6qyLoCQcdzqrFFO\/jqEloNPf31baA4HrHRKxOGaMjwp\/dZBgQRFQF3snEHYzGkXQLqYH3WQlCE8JoWcDuDfV0sXgX\/B8L7BhnlLcysR6DWodATpE\/Nze9vrkkKKDkk0gJ1YyNk1maVLsBHkpq2njj1ufBYQ+PzqgNm8d7IFIzyeBsViZLh8x+l8WlSmxYcPz2tHKeE7QtqcGGEE9\/PxUTqBfqHBQZ0uF6fVgsicHJX+Nx5IcgcWTEl0s47LuCqhZ8+ZC317SlRK5MzqFQOepuP02ztNe7Jrx61vvpjLGq\/OXnB89BSp4RGKevUbRV4LlpO9BE9DCVT\/kY7NF5TRw5aAMcee\/SGoP4a68vr9heTCldcPd8WuLkjOQAyUZ8eZX+AugfzOigz3Y97Q0Km9whtnm0vqVd\/CiDXH94oPmWHOZl0qByaKVOFlF6NGweXzA6PUvLvOVk4Dsz35nWpcfi6W4GqsyY5HkWhuhtAgYGsN3tdhAmBjpSD5ev3+SH2WPb0SNr\/4BMYZ0njUbptQZlGs0tJ7gL82jeM9ZhBRYSzKYfNHH01Bn2E54PrybkxneC+4xhL6uXIoM0ZZJ82f8oh8DSa5DY+XADDv6Yycn\/rGrxdBvAMosa0v4v52jqAaw8qVFsakwfVEw8b+jqak6R9EiT8KLU2ciCmHUJ9UiYolOUq8yXyGdxJyE2p3WeW0jaw3BG4xHjIkDcUtQCTJU2WvmLjEUKcqanZ+DMMCGQaOgpRRDwlK+yYaOsJo0EW6zsdVknW+s8k1YUSF3jTdibM\/H7\/w58X47cjiZz05ZGmFEZC81YJ8u9e2MDwCgPqdYUYUD\/aLm5WG88ClApcbDaUDJII9gXuh+V1xYoNJ7IkV\/8n\/i2RxASXbTGD5qiWmA8INgGbYNmnua0GkYrv\/GgvV6s2KK\/rBumNPYm1mI\/Hqhks9CNg5cnv1ebrzlnFiNQ4lsMrYqy2aNhsl34guZWZJmfH3gl6CdOuTuTK3lBPrYAJbHI0TpnJOeDOUm6pB3vMGM6G\/x4zR1P3B9JDKuVJSvU9NmPytANPBpK\/PYYPqLAbhugGTfKEcmsBTkp50dPYXEQOybXYjNnKl4IzxSpMSu\/NrvdZgHN+2JCxVArCIINrTcPRcESZPyHnOnSz+w0xv0j\/g3ZEQ6cfRn9UhXZW8PoYrOekMwm4hWEntKzf5gHZ2UN01VQIKMJyXe+OtyhpdKSuGGV215d1f3olk03hDdhunX3IUMp8fhXMGw1RDVxHLS2f2KkrYx7rluSGze\/r6Y0vGSG+CGUlovh\/q2NGuhIgAjHK22d+LGbI4apHDvsJcL9GqxMs0czKfB2Lnmwm8cd1tLhy2URpYLWEtBOMuOQ4R+iNKXYas9S0c1iAn2qdMq719ho+58E84QB3SZOi+rNMd9tGIXaMfgFs4+xj6oUZPYyRp1vJuwQfgtR6fyI9wuC23TXYSTlzC4OC+GrmpX0V9Q+xJYYgeLNwi7qaz+p8kX2FXOKhOronVGMvjKSNiSV2j8gaN7G9vaxhbqBVsCseOC6V27nClHfLbT\/2iN7VTDuHFIQ7RNZVvxI5VAaE6W8yjsbOr5O5Xq8EX0XaZ06z5iNBMPL+GnV22JRoI5chfqyW0T28dp5b1EuRzFXqiSx8SIzoRzdVDvfCrqA2WANpV8EIz0bbsi32PpCu1ZrweGKPIt757GS0C63dx4d6ESkwpX8uoYloAMlg2krBulaQIOcl9AL7kiddq0QCyY5sJewkM9BTGepVTCO15UxzPm\/85rrPcpzZyLwS0uXFRtqS+LVwJ1AKYIYN5NMIJsXRIH5H4Guap03g6uNfgb5BrXr3Koguw1kqryQyFQPND7krcfT4Mx6kMQ+aJ9wDudvsNbI2eQbFwjIeFHdAkOXaSsUT5a3moKlAHld\/1zE3lMaU8vkW1uS7xKzasMsARgh\/6UN3EiCPkgKUysN7OoR4aT0y5T9SNUh9gauL3f\/nd\/RmUsZANksJMii8W1VbiCmErU2mylyA9sbKqxyf7o7+HDuNowgqzmUvflwa40pH1MtEjYL54I0921l1ateBbPOtdKR+7lxWK2PGWyYM9iMUDHZDbHKp1NDy2Xjuuf4V3Gq7ncm1L6xO4dq+DZWdeRTyqoJxT\/MBBJYzcyTgEukpLSVWoNgfF2EqpWnqhS6scGlq7thgULCXLIPOZ\/Q6123H\/D4W+a2o1X9Lb+jmIB\/u84zxvbTcIgQP4pUPEqbhHXZEFcegopezm3AXklyQ1HDjVUOYUK+cjdmc1CdheW2ii4n\/auHvNxwLVO0KQpFPxgJCNy4FTIfR9PS2CBZulfomnXztm+xkxnM02r1kduQ5NNJzC8H5aqcMSnIQB98fKXSZjukYa+FpzKOHsgBAJwdskAFCWzuMfEUNjS32dDejbwvYtchNuPBmvmMwaQO0PaFgksosqaZfnU0j4V2wGIkWxMPhRqYei52hl+DzBQtgIRosIBw0ycGmUDAF2INe\/geMt33sLtFa1nhjhnsdcT+URVNvYDDVDEaTpW1u\/836PhicyT2ChjzPUl2OVilD\/sFmzbyLVZ5NbIhapApww\/gNKuNU+s8szcJ1xkEgpKAKNPS5IRXsAoicpwWP2ZkCgf36LCZdLoXLV9N6\/6C9IN2rEY+EsFiOJWh6NpsA+LgBtVm8DqF+zv1OfVKTwK1LVIbL5L163ppH8jmGlA1HHV5Gof7qkLaY41aLjT4UmG95GWAxMcogA4vwVvG\/Dwc0Lav3GtETYgOfKhL5sX2Xq\/K1tR+ZWlfKQTZqUycWK4Pb5gL\/KoN0d+Z3Jh9Z2iG34arsg52P1JVp1dMv4vX0HYLNHHcjIFpLXztozzyVUM2rx1ed+bZb7wrOvtfcTmSBNLkJ3jiGvq2fbH1FkgZUCMPCuxtqT2o9hSo4tIYWnq10I97VpR8EXKI0TWMFG1GZIbVLYz7wUgt43k6OgqPR63GKOFX+RAD82\/tofjiEFiKBOWNCX\/34\/ibNiz2tWyvjfPl5Aeyim7AqVauAqLBKBNFbvhq6A0TxJohVOtBw1rNjUPY6CwyX3xejlFRsGdtRKckRgN6FK0Mm7qwCXujDvnjypA6QXZbaocwjRzB1W8zTp5zVecvMFfgFq31ISsmFH0zZiPNr7T9CPaExmXMt1aaFGxpDK1xlgAHrjfFK9GBByJygszZn5NgFun8ib1g6xtiwp0l7pE\/xS53shehVYvmsbOXzRfdJgPI795hVKhnK7P1ILivwA49vsGGYIxwPpLHpvqiTVcMCfYD\/M+JrS0PvbZwQBGJdqe8Nueqjy07Y\/SFHBzSIDhw0hS\/zk\/X0QwCtVgKllqdY2vUAqCD\/lTX\/zDLPu\/g9ZAOV8M8uUOEUgbkjBIK659kkOOqtobN\/yibOxzIHse1KFRI8l4J4PQdARQ4s09XtO6SgbKqpdEkw7C5vu6un3iE3V4G1gJWO0mn+hB47ILkLJVIxfjfYhcfDtgzAKaCBb6xYzxCazdVz7YCTmDjocSAd+v9wMC\/mryado2\/eWkJfgztWLw\/3iyyiO5Lutbf4sdeOk4KrZAbKEW\/QOt+Ho1tzU0cVyYItnOjDlPuLwiMlsIwCdDMSEntz4BS55on5OHJOF9QhF6N\/Y4DpF1XkYgrCqs42rU50KmGOR7n\/IhBpgBXcb6MHTH9d12g02teFM\/21p\/vHe3k5xXuVp3uxEXiP6t5cntrkuBdPld2lvcyKK3Oc8IF0y7Gbcr+iVWzsDsunlkv00GJ9rt0XZwp3i6KM3xAnILSNCZxOWBtxmmTdN5szws4M\/g3CHPuSgpzo2YDBHV4QmU8m9peapZWcZuNoDlAm9VB+0qk2A2LH1EXhvt4Q5xAfNcRyEWj91tqosJD0oy3pomL9Qx1iOIFlaRwx0Pp4cRRPwYpVR5qaxTxStaLBcsiWF4TN2p8+lP+zU1IiK2f6PZmDjSQL24ZNAPozJi7GgEFFtCE0qz9nIJkoo2l7dvomxPOpysgKdW0j+JVj6DyIsGeU\/jXCJq+W5+XmHE0LTwbomIxobo4NBXBs3gb9R\/2Tit6QUtw\/gnFqzJAzHecuPB42YHh04pRwXpHxkb55s2XmX5oBnY9\/MCiB6\/\/AU74FvfIzZlG00Q4V1N4uC3q6QhxOri38\/BdXo2iByOLWdmmRW+zohg7UrHmJpLOqjBCAgQIR9zI0vzp2Ky7RGueXDYI\/SnuaA+mkpkJVY47x7z0bj4LFlNM9fPcmAiCOy1\/Ci16WXYFU+u6B4spEvZEZ6zeRwIY5sk0nBgwIgvlrpsK3xHGzLSxnog3z1fm+NLZ57F2gTi96nVR7fDF9\/dqwLOMaGzvOLPdGfkhMlv0eBC7BRKtuQi2O\/c+5hLJ\/J3JKTljJqrJD3ruaVOC5qEbHtqyXuQVslGztFD\/DKr5ZTM1SPWbo05IfcT3NbprbR6pKKXhXdIs3YxTv1WcbILuRDU8UMgghAKjjzV+ylgepr2BAociTfEkt7uLN9AOtgU4y3Y611+NuebV9fYRwgA6fmhSPAxHBBNI0xlLXDCoGFDPTJS\/jdhW62hnlKwLS72yTnowA9o\/15Gw9uk3zAV7TdkrOCheb2HF+1z8cpZratbDnygmZWRrBk4SJrCGRva910fw7euS4PU8hmL4Jy6GFNqbN5BCWiOCEGn994K953\/O2rmYLUxGNIyMVaua\/LKTGhuPm7pF2aGx1zpoeqQZpFrOaEmo50L1\/IJba9Wz6VvPQ1kQ6V3zRb4aLFwJRFrTT8vyUndggmg+Pn4AwJl6FzkxlZ3VIsIVtFZitFXy78F2ryN7nSNr3koEm0nO0hgpeJgg+7tcJ2C2AE79tQqyYMBjzx4KjhQscVE9+yWALmr4QElmpk9nCB1KVQGwfIkDjGGtHaJCJ+\/MIneAHyoCBiQIPoLc+YX3uD6bKsmGm7EAjE9LSfZF83ZE17uRK0XSU57Vpz6FWp3Gkg3O07A1ewT+FtUEc0bJvJlhg4p8kYN1cateJmPNAfSBs9in8avm7PmF07MK1JW8afIhODyxXrheHSnEpkE7VB2lhEActiTqfuPMovbomWtR1nzkU4Mi3KaTtSFrfWzyGHEMum2PBgng1u1XfLnAkKB8GUJgVnhlYqt9IDjQk\/0YTLY\/+kTnPBnve4vcXm5w8OlMdROQXLNh4lF\/UYJJ7orp5LeN58DWjuGarmDI3WOLL2YQENdrDDRlCJ\/zdn+4cyf9M9809EvtzVkSTST7CSwn+2kw+Q15VH3nvdUkQSlMVFy+mVFYlwb7TiHllIINOW4rxBUUzbZq8fFDjFPVu+YVCPf9UKe1jfaPZa+ihQDvc727n6t4yQbres69sZJvrE9WMxJuVnY5HcFDMUewZQ1NTPEdll0ChI2mpXAPspoVyLw6ubALcoHz9razWL8PztFH69+zItqnPhO9l2ewx2xsqfzd5wOcMwT67BHN7BFF8L58TzAbG80MoECHncltWPm8aRbHFjy8Ar+d7p5GPyxlDH\/M\/Bz75oiEnjyn26G9hCFbKHje4bSYVJ6clyqe6XMeRumk1h7yEtq\/tsH3a\/7z+8TrXmKn8T7wGCfGl4xY1kGSD6xKR1H2ujXedMHTohgSYOh7+ensdpL1EjazrYNbPR3urLjbHxUItd4PjLPfPRaZZPWLrpKraa\/wYD42Ega\/KGxksP7C+o\/5676injdjGW7qZodQRx8cVUEB6aPGFbhek2CmOubp1pUT1BnN7\/\/HQzcb8IZYCM3u+K5rSWRVPk8ubmnxAT0BPDlrFrWPvY51dmGnIveO2vsIkPnL0x\/RVhl0YUg4U7Sqs=","iv":"a33e3b84920a13be2acd5bd30c854c99","s":"f56285465f1f4a3a"}
