Donna Karan exec: Brand evangelism trumps ROI as social media goal
Posted ByTricia CarrOn In Apparel and accessories,Featured,Industry sectors,Internet,News | No Comments{"ct":"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","iv":"20ae532e2f3d49a224bed250948be6cc","s":"e4fa8a6fd59e1b65"}