Do’s and don’ts for creating Facebook and Instagram video ads
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"c9704fc0c008b7e29a473f6535fb8061","s":"96058344713ddf9f"}
Anna Ji is director of product and growth at Clipchamp