Dos and don’ts for marketers to start building a community
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"f294405ed5c27ad4863792b0440ba847","s":"7cd795ece1a080d6"}
Mazin Melegy is strategy director at Crush & Lovely