Dos and don’ts for marketers to start building a community
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"9defe9f166be009977a0b38503c7535e","s":"d50a1d7423a6726d"}