Dos and don’ts for marketers to start building a community
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"275edcbb061baf5800f589b06023e885","s":"ef81b446c6634e45"}
Mazin Melegy is strategy director at Crush & Lovely