Dos and don’ts for marketers to start building a community
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"fc0583ff9e1a20fd3f654153fa8f2339","s":"2ffbd7b4478c594b"}
Mazin Melegy is strategy director at Crush & Lovely