Dos and don’ts for marketers to start building a community
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"e174bd7b99fdba3630343755be44d9a5","s":"868c1c68a8056895"}
Mazin Melegy is strategy director at Crush & Lovely