Dos and don’ts for marketers to start building a community
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"068542a924a93cbb6d074fe70bab62d3","s":"cc4c956e663d9438"}
Mazin Melegy is strategy director at Crush & Lovely