Dos and don’ts for marketers to start building a community
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a981dbbf4d1f5ea3921882d583e961cb","s":"85415fbad4df7fd1"}
Mazin Melegy is strategy director at Crush & Lovely