Dos and don’ts for marketers to start building a community
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"33d47e087d29ccdc35611a08758569b3","s":"86ee626291f3fea9"}
Mazin Melegy is strategy director at Crush & Lovely