Dos and don’ts for marketers to start building a community
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"efd155fe349325e01b0478e67c864eef","s":"e2f3ba0f80358d7d"}
Mazin Melegy is strategy director at Crush & Lovely