Dos and don’ts for marketers to start building a community
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"03f55d86d1714f6dd49ca8b8b0af1c0d","s":"bf2dd691d741b648"}
Mazin Melegy is strategy director at Crush & Lovely