Dos and don’ts for marketers to start building a community
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"299467c724c7aa10823c13f5d6c64608","s":"1bf40e914a6d952b"}
Mazin Melegy is strategy director at Crush & Lovely