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Dos and don’ts for marketers to start building a community
Posted By
a Luxury Daily columnist
On
March 10, 2017 @ 2:15 am
In Columns,Featured,Opinion |
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Mazin Melegy is strategy director at Crush & Lovely
By
Mazin Melegy
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","iv":"c753e0e0a3e2d75edffe73cae00403ae","s":"833cbfc5b047ab5b"}