Dos and don’ts for marketers to start building a community
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1e9006b371ada4fed8d9530c83336c54","s":"d65d9bdff58eddbe"}
Mazin Melegy is strategy director at Crush & Lovely