Dos and don’ts for marketers to start building a community
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"7cf96f1d14e2b8b0d687f22e34797197","s":"67b859a264e7f00c"}
Mazin Melegy is strategy director at Crush & Lovely