- Luxury Daily -
https://www.luxurydaily.com
-
Downside of Big Data: Why brands should diversify their social media advertising strategy
Posted By
a Luxury Daily columnist
On
June 1, 2017 @ 2:00 am
In Columns,Featured,Opinion |
No Comments
Kamiu Lee is vice president of business development and strategy at Activate by Bloglovin’
By
Kamiu Lee
{"ct":"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","iv":"6243bf8b548d15f928945a9f9b489f0b","s":"4f771ec3bd4c29b8"}