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Downside of Big Data: Why brands should diversify their social media advertising strategy
Posted By
a Luxury Daily columnist
On
June 1, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Kamiu Lee is vice president of business development and strategy at Activate by Bloglovin’
By
Kamiu Lee
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","iv":"31f44a0c711875b6df783aa8c2433afe","s":"7f78d9bce25c1016"}