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Downside of Big Data: Why brands should diversify their social media advertising strategy
Posted By
a Luxury Daily columnist
On
June 1, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Kamiu Lee is vice president of business development and strategy at Activate by Bloglovin’
By
Kamiu Lee
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","iv":"4020bc097dfae1059d62cb611bc814b1","s":"9645c7d7bada4156"}