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Downside of Big Data: Why brands should diversify their social media advertising strategy
Posted By
a Luxury Daily columnist
On
June 1, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Kamiu Lee is vice president of business development and strategy at Activate by Bloglovin’
By
Kamiu Lee
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","iv":"c1456b6e713698a2242c608f11c85683","s":"eca71b29b6621b9a"}