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Downside of Big Data: Why brands should diversify their social media advertising strategy
Posted By
a Luxury Daily columnist
On
June 1, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Kamiu Lee is vice president of business development and strategy at Activate by Bloglovin’
By
Kamiu Lee
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","iv":"73ce7fad190b807223d1474c21bbd252","s":"840e30fdf8f8908b"}