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Downside of Big Data: Why brands should diversify their social media advertising strategy
Posted By
a Luxury Daily columnist
On
June 1, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Kamiu Lee is vice president of business development and strategy at Activate by Bloglovin’
By
Kamiu Lee
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","iv":"b41c2dedaba2373bed21f33eb3460817","s":"e38c0e5eaf84795c"}