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Downside of Big Data: Why brands should diversify their social media advertising strategy
Posted By
a Luxury Daily columnist
On
June 1, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Kamiu Lee is vice president of business development and strategy at Activate by Bloglovin’
By
Kamiu Lee
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","iv":"f57a8e59a390367c032be1d4af31a7eb","s":"b8799a0b43e1de7b"}