- Luxury Daily -
https://www.luxurydaily.com
-
Downside of Big Data: Why brands should diversify their social media advertising strategy
Posted By
a Luxury Daily columnist
On
June 1, 2017 @ 2:00 am
In Columns,Featured,Opinion |
No Comments
Kamiu Lee is vice president of business development and strategy at Activate by Bloglovin’
By
Kamiu Lee
{"ct":"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","iv":"48e871460fa3c785f2da8a69dc7f198f","s":"fa9d99d8216383af"}