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Wines and spirits brands see spike in ecommerce sales as consumers shift to home drinking

IWSR's latest report explores shifts in consumer alcohol drinking behavior. Image courtesy of IWSR IWSR's latest report explores shifts in consumer alcohol drinking behavior. Image courtesy of IWSR

 

Wines and spirits brands are struggling to keep up with new online demand as they balance decimated restaurant and travel retail sales with a coronavirus pandemic that is transforming consumer drinking behavior.