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Early access is the way to capture impatient luxury consumers
Posted By
a Luxury Daily columnist
On
September 8, 2021 @ 2:00 am
In Featured,Industry sectors,Retail |
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Farfetch has partnered with 10 brands for the launch of its new pre-order program. Image credit: Shutterstock
By
a Luxury Daily columnist
By
Avery Booker
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","iv":"5df1433d032e205a9abbe34804745679","s":"26ef898b7fa58d16"}