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Early access is the way to capture impatient luxury consumers
Posted By
a Luxury Daily columnist
On
September 8, 2021 @ 2:00 am
In Featured,Industry sectors,Retail |
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Farfetch has partnered with 10 brands for the launch of its new pre-order program. Image credit: Shutterstock
By
a Luxury Daily columnist
By
Avery Booker
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","iv":"53aec0b5412cf04c512f8932475b3d4c","s":"428de35adc7630d2"}