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Early access is the way to capture impatient luxury consumers
Posted By
a Luxury Daily columnist
On
September 8, 2021 @ 2:00 am
In Featured,Industry sectors,Retail |
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Farfetch has partnered with 10 brands for the launch of its new pre-order program. Image credit: Shutterstock
By
a Luxury Daily columnist
By
Avery Booker
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","iv":"043ad3e3303f686e76e9dad5ab4254f5","s":"91e8f03bf300a838"}