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Early access is the way to capture impatient luxury consumers
Posted By
a Luxury Daily columnist
On
September 8, 2021 @ 2:00 am
In Featured,Industry sectors,Retail |
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Farfetch has partnered with 10 brands for the launch of its new pre-order program. Image credit: Shutterstock
By
a Luxury Daily columnist
By
Avery Booker
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","iv":"a3b5a142084eebcba864e263e49bcf96","s":"964728e7ea75a19c"}