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Early access is the way to capture impatient luxury consumers
Posted By
a Luxury Daily columnist
On
September 8, 2021 @ 2:00 am
In Featured,Industry sectors,Retail |
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Farfetch has partnered with 10 brands for the launch of its new pre-order program. Image credit: Shutterstock
By
a Luxury Daily columnist
By
Avery Booker
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","iv":"1dd0f4e3b108ccf07ee2d349f322e086","s":"3ef88ad957d50543"}