- Luxury Daily -
https://www.luxurydaily.com
-
Early access is the way to capture impatient luxury consumers
Posted By
a Luxury Daily columnist
On
September 8, 2021 @ 2:00 am
In Featured,Industry sectors,Retail |
No Comments
Farfetch has partnered with 10 brands for the launch of its new pre-order program. Image credit: Shutterstock
By
a Luxury Daily columnist
By
Avery Booker
{"ct":"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","iv":"d502a8282643c71e8cce28b36348a3f9","s":"f864af22d6d6ffc4"}