Ecommerce growth comes at expense of revenue growth: McKinsey
Posted BySarah RamirezOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"bdd3b4b955ede740f192850e3c1caf68","s":"854cab139490d559"}