Ecommerce strategizing around data, personalization and omnichannel
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No Comments{"ct":"Uxv3P2CVl60Gp3D1yHnWNxHVg\/qYhQkoBWi7vac4Eo32O8d8\/6mN8Xj1Z00WO2\/cddzVP4wYKh4hXuxDVwYEdjQ1A31ZpFyLjps2gLPuJkcro3hNKYvpXQEYs6GpwD06OKKGnj8YZYJjZjvv27YoI97UAKsiFQFnQ4aj5szGga7BYDmIyr845VT7eWJZOZRGhfotI24FXRXoWGYCbTo2yQeTrlv3pOa85Z+7X0QKPzGelj\/hQpV9SzPTgtn52u6Ffj8VjylSVIUUMJfBv\/CCSeCX9WP0xJLGEPwBh5rgdURhipYo2YHe4unrZMpTo5UlV\/an0UqrAxAqpTuZbL6\/ZqBU6KNvJug3nee0KVDtn76+bemlIu8a7N6TTJ\/+XZoDB3vGo78lQTwceEdFTE0jhR1MUQ\/A7wy4aGCThtFDcKtOeFzdhQAg4hY1KJBUQI0w\/kQHNxWYs4BxMQGszyp8P38Qu9eSOMMhgLZTSRNaJG1XdOjzYfbW1d13o9st4pRqAv2aIF4hv1QO6+gk74F1IJBMyWjM7x1WQgsm0Sb6mYUJJefzCpLXYnj48cHyc47C4M4hkABH3VGBJA9Mc8CHFBiGRL7E1C+hosiprSNYCIiZM5feNgO2r01j2JWDvMpYUi8SxB05sf2odxcuhLXAa2M+W1jg63\/NmJL1T809ERPSDANMgnckb3lZVOmd7t8ZJHnzoHcw5s82ZDhrO9T3hIY4ME+qVOt8qrIovkiGrGInxgxZlKGWiOIlgv+Cf4DaiRx5Pidncq4CntWKK0eqIVGBKvaOzdYBJFiDkVXF7TRDxonkIYTQpHT3pUcvvB\/6WEETllSzAwg\/mqSVw9d30fJi5U6G0EOwHjNim4iOk3pVyuUUGhvSFvCX6ihXpkEzgLdVYzZPHF5\/YPTLgD8ohgcw1Bw\/RSFMcuQK98MyxJe2syJYbE+xLNY23ZMHIl19NUb1B8NGWzOsYGLk8bswhjjEv0+VJ8xCP88a7WYW8kF5KyM9VjroNY6ksUUIx1w1fg1M\/GItif1FrJKb\/gVAQ2A+hE1NQe\/dSJw18vsKA9ZiZORQNCIJcYP\/lhpwMb3rV0T0xuMxWmMcvZ1Z+ABUEx06utbdJJPDmzH8Crp9jU9wpLlOLGA0IsHefmI7xDtN2mYJnoAg3UoHwaLAHIkNY5i4hG+s3UoKy6Onz5sfsQ\/fGHItj1FEOksv+xkOzzsdtJtz+Kr1hxTV8ajVU\/jrGtub8M6zJo+sJ6AGW5DdLuvnBCSBpL7lV\/f0CMg+m1imBOStQf6m3tB+i6dlxzpllRGMg2sxDThtfB+DMefq7eQdqrF8uKETgR\/dMF4aRYDvi3VcbMB2QSmShXw+\/0Hcq0wT6Wa9hZFVJcvec61ybrYcqeMsSJqQE+hJjSrWbys6HaqcpTVRECXUmkm2+P798FLH+oL0f0zHGNsL1nLaYF6Oeep+4dM9x148BWjPsVlmWJfbGarZGnjY6ymGvny2xGF5Z4uY4tzr3z\/zUChJ7w5kOlatTctf6tAS8IlTg\/6RligmBdQ3Wlid6RSbSzl2vhy8mIFuDhy6P7vMEiNcOe7oJEm\/5+J8xu8gpcM37u+NpDplZ0HE4bv\/bMtifoY0wR6MaVdktpEAu66qlluXd9hhHq8IPVACo0lqjEZ87qPw7T\/eFpFnmTrj\/YWc8PYlKfE8oevosDo7tSQEfeKeMdmf23yr0ckhaarljPy39SlKlUAUZzXGIZb+VBbRE65ClMwQqEbcTHAzlcpCZnmRaZfEvOJlS8nJJQxu4SdDOWtTVIH7AfSScjiuLVcXvsODKr0cklEHwEDE9wtkvYgXah9+DB4Eyy3sNpePcYD5ey8G1byUjY2XXCNS8N4WZXlKt\/MMhGXOA8KWEjrmu4CnYDhV4gA0btSlihXMkv1zHPDPEC8EycIjHX0KtgYS49WjvbZ9ljDxuAr21yF4M5mjNaEQNfpUQS5Wdf7khWppcfEIc6OJo0kfrAU10FIK+7+48S8BBS4RTTa2d19dZ\/pAy2dkV5gYbWv0tGbaOt8rEb6Y1rsSW5uziUPUOHX6yWk9MiNuK+JITd\/aZz4MS\/s83cUwq7fAvUlqJFHBVYEBtCf+pZSGLWQs\/3kuFSJjzqAVwnsCwi9bHPMkN6+FBrgvx1SqbxJECCe84juGUgTLpolnI9akfMuqa4G+e0KblIx6YPkTQHYZPEi1qj1vQOlYi+RhSTQywNYPLyMljkQopejR9omZa8l8x\/nMN\/UhZyXAUCLrCtPmUhQhIozIKAlbvmBpOZx0SUlfh2q8voutTcLx2JSL9IYPhmPEoCwnhQaE+40b2ukByMz\/GvCvmSafXU6l8bA8wLSLIB2h0DQSD0Ad9YTmxEyxdpzz9H5ZWFcXqPelsJ14vZaMuHujicWwrwMmZ0ayJ145pOofImxbVWMUAleQr2bNNcVOeQxOFNZY8RmGusWvsSFb07kT2s9h4iM+teyDIDibusN7Y\/Mr02cE6XCKKV59qPKuuKLz5BhjYstv06G5IH5q1gN30Q4S1uGc3RUH5GyR0yZUxdv+afXrafQS1fxLuqXG\/Vx0y60\/pVdDnoPNMLhsE8rRqwmKpGIvrem9EXqZ1iYAXIcuHRDhHZDXBiE9WHSq\/bm5y+4VyXPzmNxNUq7Ah9xHSuUAgWVPfnyGX8V13ZDYlVhuP+VJOUGVXaHO48dSvT+KjsyKvr\/ZH89HMkcUWr1dvOfkoQR730FvtcK5vbAA2l4QKR3+dw5USGN\/YZVYNRr0xRhOPE7Y93ZOQClXKSSigvB\/gl+XKC+59Wb1jfcMNmTmT1JrCDfpfWXhBrwvzrDYAgFKPve6EiYYeJhv65SGu17LT2IsL\/xNBqGpcPWeZq8l0FleOiEUjzGo5tK0+5VdddgoSUgd6dQGCogOPB38N4jclSfugVGLpRtASSW62eEDQiitdViz6FwiwnFg79G+Cq+KgW4CKiSt\/7FSnkw8TH+iv\/YuN\/VvuqAXMw2G0SpHKWFgsCe1GrirhR5lhw9L2\/DXwJ3Yj8041jVFivf62CuweY3OXql2Pha0W0ypt+JBR3EU9VA60Xs9W7lzDSMe6YmnA+9NUY6XOe6tTVMKiT\/H2cFWTwLHjyrEiBDuYvwAt4ilZxg45ufKmOZwdvr4i0wAZ9ES+gsjb\/L5NgqIRIUw4wEMpObiVsyeRMd9MMRdUFkGOmGMp7SbbsLOm3CYzORgCrv8aYvOIAH6V\/XNwhOv5AoZCB2SZ3PW8I4BnnHrOEkXM4upIOLLH4+r5Nbcb9jAVYxrJlGzEjQArNfCrh4V3RK7h56NjVtHf3NswmNmt06qdKYjqsvACICzZYs1DjpaCosnv5deG1OBXJ1RPBJrfJzB8wUZ\/6Utq8Mn6HNnXGDDSWUEGn6fgiZsGHRGBlrBBZGG08K3SwaXs099TQXgjFQajwdrXuVubjAxtzrIqZ2nmvkAFWgoWeSdoZpVsgham0yCv4lVLAD2XnHq8vtOFUR1WeBpqFoIUn8PzzwL32wYue0VdlTrn8mLeFs5pzwzJ\/mTx6\/AgW+Qd4ABMA8JsTjtVMF8eQwBB0k6vpYrl\/Yq9vxEYShWxyTQ7UosWOYhpUk8d0XeiFd09z6kTQzeacviJcrpjXYTG0XdzJUgBUHZ3lM0Y\/nbumKf4Z7hBzEq9R\/McPNEKOx9zHhuviZmvMAGJFvM4EYTNr4VuCv3Hf6pn53qZwWo754fwK0ly2PJ8srcXi7Uu9ihbyPmuHkrzXQI+HSL1rWu242JEfCEuxZyYacdy6JudejpPbW93aC+V1aPE7Hkg4bp4U+SPNHQwgYW3Q+GR+rD7WQ4g8m5uwXSSjODiGP9UXTzP7xhIddcWMDR95k8Fb2ap\/o844bohRbeG5xH6fFPyxaqoeYxBWCNFtq9Hrpp5EL4UA2bKNRhjs\/\/Y9YFurQCspWZTm0umc4Bbv6uJnSMEF5qpQtOYwR0UcnTc+Rfex9TNkB6ZZBNxINfJISFsg\/L\/\/rH9EAl9ey\/SkslJ\/3vezSoXUu1wUgciv7B6NMWa6kMAChXAbs9vVNxE\/\/p3XMiIN4oRtQMXSRZLcTrE1jiEaaUROsad21FMoor+QAteYpXhTJpfv0uMn+2JSiSss3gSAXSODL0bXnAYiBe+16d1TZmWDcrLNteaQX4tcjaztu6rPNQJch4nxdO2+z6nEiaz7wnuUJnEZfiK9l7W5PDFUzCRIwGalD5BKnf+E\/7nHyBI7ZvF3Akj1Yldb8mA\/QTtT+eXuhbpoK60LrOO+dQaex6M35yPDqnf+AVvzPS3wR0umXEwrSr6SGtXeRJMXWmH6XGDPCCuYoyHu6Z0AWIgM3IOrI4SXAZeMyUWzFw\/cJSiWrjFB4a5tKi3XHYKb38USsRsGASlWxmsnntmVRI++X8sEkZFV870mrUVI3Z6PiVQhsRE3zIiEnr\/CFyNqo8DQzkFtLA4dUQG6mv4eVnAYbOIQ2wjbxWmOaTQdohMg19Jxfxqe1fUQw3avaeouGEYiAcyHvL0+bGe7jVsDL\/vTj\/ix0XbU88LN8\/CZsvxQ7TomwiP\/nXg6XFcvcPQHVfSRfDP1T4U3EYDdQm5NNAztY0AbJqN0qtshembylH6v3IXYnZx85EExw\/mrGhhXRg19OoAl3Qit3dmiLxT3Yy9\/\/IsHIde9NzBzpo8buvC\/lIWymjwKycGyCv3n6+rZvMfCYwgb94A7EFQkUF8+4AtF8Y6fu6Prfoq8tguxPDTYlGLTBi\/Q8vQCFfu2Y9VeirZEFC1jBEAisIgcIqPZxd9VldLNLk2IE1ovC2XVXF2T538qyps8sVbCXJDhYD0+yzN1HdBJ7T6F1oX6PmAzfwxUZrDfWiZPpFWq\/ZD2gaVTvT0nXFxb+XllhC+ml2B+T8HCuLr3wQRP2Zayn4mr\/\/ktya+q8LFaIbcvnpTqg8HQKys8S+wD+ktCqlQDG3B7hAbftibfrVtWdZw6\/xlRD2yvk+791AIXOYVMjJ3lr+\/shzUsoPVHVKvWu+GAxeQC\/B89FzsklPEtEGhCZeusfdUExU3y8GoAQS+KXet0GSu1QwLgwRGa3J6Lw1wZmkNFgc\/jGYVQ9agsLWGO\/jnZ\/HoEjwIwxBIwyyL+ro9kCa+609oJK1rf+IHQ+0NeDAOtnE0xZ42bv+FpNQhzTSve2OULiXCC1QG7r+UsPIuxKQUKfeVqTysBJuB16OHBHoZ4ZWcVfhxN+rkZCQPBF2q1XS\/5KW+PDjEDuv\/i\/eWV+RYWoq\/o5jrFmkje+79lI6OYtCQwnC9UQ+\/5i1MtVfdPdfeHoA405wtC2utH2dR4\/Fx0bGLiHaCTs5RDbjVv7LAtyqGxZBAU+RUl1InRbQCS+cZBNzR\/j8AiXZn0IPgIsNw\/or54DQXTheAOEZa6ObYo8dfN7tlpq687xOsrtst7A9K9gsVVDUZQhrWngCrCQBY33ugKYky0gnT8f3nTQrtfEh5QBpBs32QomoCTHhnfLml6yngBkEo7FkpSGFQBtM9f17Ak8XtfrOjJF1apxaTifzPE3hIhXrrIVvqgINMYLn+P+v9BFSNItXfZWoD4OzFgNVLtiwMQ4z5WB6V2vtYDD64PHmmnt+trPPtgoX+L1K\/LW2C9urbEesSdlqmGnUk7\/RYwwUzuE3czkuaKocaJwbtJdPIIgt5ZWl9I9tXOZWf4msiFyA8\/D3VDS73I\/4QnnnwzTn2Vxw6cQlZv8JBRzq4eB+SfwNjCQPfgumGBFIjMepKaFTbph5oOdfqY6lxwTOucbMnPy90470xu2Idzgkh7PK+WEnxrosxxQJTxYZOIOZbvmjeuDVvZhUqBqp8HGsPvJl9\/kFvJnRmL0ytonpD0ck8TTTWPe6FQ3NIgZr\/IWymqjIHZPPUtq52QVVpXfszeaTZMy4v4CddL2nLWCdtRPoWuJyn2sho9hIV15NTs4gOt9ef1+Yb5zLF73eNpQ1TE\/dJQLRdZzXaKiForKi5R6iPQvjVRmDJWfLRCkkq7LH0HVHsfqnvLxghwvtOVlHicyIIH638MkYUzTW2addt2cSiR1aj08PFuCDl+qbf3+P\/Bocmvv2Pz0X+NygU6c6pkjXmko+\/x3gXM2dVZ+4UWJjlMetq8UzcFEBMdxYUKIdprM\/FOiK8mYHxDB5IGzcuL61RB0xAogvGdgoThczz\/qOzTN3dZvtkLDeey+8OFw2kuVNRBICuHc6UCZwUUeJYuQ8taEu58LQ0tj\/qoZkhf5BgqRJFkqxCjXIFrzR2WV8EykSDqOaYBOLkk\/716+xCBJX2yMqi4wgDFN0Ee3L8FTzp6SSo2jriLUm2BAsUAb6kHEGmOKt0ia+Xf690In3J4y2i5L8AtJ24k4FeTD2DM3Yp+GF\/wRI8Ql4Ns2WHGQtvGTUHYrvVzB4ujNpafXfTBPxMi9UVovFbVCeDkY7tkvLCFQpI96usDyhrgdf+x5q4B25xugyaaoKlJtSsiQALvNtQXbcF9S53wyGQ876eEP\/jQwi9jwQ9FlJUafBrY5gd5vwbjcKbOMyq3pLbvR8JoJ9uw9Vgd2K2RQ51rDD3tXygqONbX+6s5AJgQDV5hAglgk+HFrQSl7VJMFs02A9lWbT1NiK\/mCULWOsPYRGlW5x+6kL49Nsw1EWUvVo4db1RGJSnSizz4IqCSHOhz2pjSt3\/R9X4BMNhVRgs9X8rP5+kln4jUk1dcHv3AEHavD\/rIEdqIhOkluNuG88MQ24LS\/RDA+4O3zOVQXZDQS96EqPC99bl\/c5sSnysTlobg1qVzbYaNoZuxiZ+epPSBIkMRmcl5gJWryHm0NjPRVpp\/\/0uHpau9hQqrjdCJgJzKeizb6WIYsKvQOSjrx4THPgJyy215HZ7mlmROkQJmHWXjWCrWA6u7K0q\/12r1mu1ksrf92Smvx2Ku9nS18ethEmjRkhZ+asgE2zYadfLsZUcbt9uEDZ944BpfSZ5TBTp61ZUE5xeZVaBngcAGiNuo+JC0lWTk68C\/1jFL65YcSzglYpPPmgylGqFiLUO7y1yamMJDaS8WVjGw8PGjF5cfh8y1nfvNpVSpH9D13nq9htsRProcZfnksfs9jcuI2fJ3RGlCtKjFrR1u7aFRi5tkVYsXnfBoWFZPwwaXyLXGgjO6aE6BBpVyctfiPxO0MFbnDjicXPQcxq8gUzLk4Jk8A4rC+QGcPA3mO\/Gy4DS9ezJCnHh1a1k8jI5e3ONYsHUUBmcJxlSVF+K1hbmkkSUPt82wuSsITGG4GdHzPk\/fVg1IVNmfXlE6glJAMrxVFO5yVOWQ6LVIPs8p37JUgESb25Su6k0qwmhIV3Hf7kec3LxJeEYp+orn0WxQ\/escd40lk1JHKTVP2tyK1AJ5Yg6LIs4sN8XJS8noqkT9j7YKDKo6dbFvp0KpXh\/LIWQKMbtRdMP4HdmYWQPeluGONiKVnbfxBsFvi4UWLONxCYHLJonlxblvXFNcmZwRtHmFIyLqdg01hf2NDVhHPJWD3h6VsitvikDDMtf6713SmzVoRQtpEHZMAuH+b1AQwsYsHmPpArF8px1msig1FxO1Nzq0B2tU+k1sVeC8yNI\/jSqz6vdPr5c5GPcJbD3xAo6NG2zSeiHU+7qo0FhghSsVrZ+7TLvX8W7YLsX+8TCRHb41B3J9etJshWenwlGm6bfGD539lsZ+vVaKnSU45yQWTTxt\/6Qc2PaGp4VwGi1Vtvhidyetwq5sgwjFXi786C1HUdRQxxfXHS0rUEZycsx91OTFg9KvEN0irPDmzACKGPC+4YMRgxia2X8GWMEmUQ8BBK5xSE7JRCsoznfu2Sp6oodr0Ur0SBcuvKG3JC4Uoyrp9e0NCvantyIiAwMy8Z1bcpsPB1zt\/rZeOiKBR45rreIchcB106+GFp0uzU0S2JgKyMcSQueAsitGs6\/Uft3yN8a3SxmL4nhPLMIBld\/\/KYVK6FnGKGo8dgJx8cug2CnmsQDtz1xynaGRwY368ybkKoPLiai2VPDANwCVhv0QevCmIn1sD1tc1xPaZ1tw9Xu9xZ+MqPdEBGkX77KgHSjFcP345bvykdkbmDYlO9rBbVOkCXLIx4CVV6T8fh1V0e+v5ClryY4oUrwwgjlsB0x82WflofV9nqUdbGNsFYI+P2zUndMOgoE6qJwAkJW5hvLSHPAEV74Le+d1z9xHEM60NRTM5odkvmzwCfupg1zpWG7Ergjxbfq4X03I\/zQ\/tDWczEz208W87r6Tjzfn63ExCtrfOoerG1fHyRP8zYSryvvowsv2xwaytLxSticu2kvcZMghNFu0+h8wnpzxpZYxqqXmlrozRcM1t0WeZPpcsmXpTUYII8vNJCfHRvbPEaOpfkLOkItQBV0viRVJCezaGEX\/1qWrskCvSg85Ub5sLJey3DnxcaM8Pn412fI4D12r6vwCaULrwVkFVgbeJY3bR2MDRcBQlaaFnGvvlMtpICgZBObSqEdhBBp7wveny+MJpcdFtFBGsJZEZb4sbVcHP2eFJrqC2SOx+ay2MczGfTWtNO5g87pB8j5Iy6Ui9U7pm8+Jkn8ofTN7e0vMEN09h2LzYNcoWLxOlUDViyjVE4tYbuSvvis83AC7wku123lNcugaIDwsnX0+wuDzgBdaqOooQVfNuqDdYBKtreRfBw4kecZg+MhLP1B8bSAdDHSXdqrJHupdONPXjO3fVVCPsh+3dR4NeGhz1qspGn4iBZxrXWoj+i1l8d9vmscf9djYIJ\/SpXqB3gClvIUQW0nORoFYk+gP7Q49Hil\/VO79c2AciP0JZkrZex+C8C0Bk\/LsfkFrwJAYM+ZEI6Yn4\/JyqNO+TO2EFU6iuYcwKXHSTR14uSmOrRtVWGwtWmsVf1v7psD5Qh+5BTpYuQvf+5zhr3JwPth\/42DcG3inuCABtswBItXcDglE\/TZSW3ZKcfysmjHHvk63rbBySMBAcvRkWtm27fb1se8QWuhuDl5iTUjB9YtF3XkvqwUE0V8pqcSB6woUTz77xDVe67gOQChVxOZN5KQPaxefYL\/nw5s2WJjkt4lPmip9\/UoN7umd4voMh2w4D2FUesRgODOzTblY5hD9\/dBPDmPOpmUYsIiEVMZFBY+P08tUV5p81GzpCjy2+Xm9AWkXrYuehTDfQtR5E8ONbMDkLUL84xq+wHF7tvwHdpJCw\/uAsZ8Vf9Qw5ub13EeVjhUB6x1PnKpU0n5jAx6R6Voxgrrk7GjntjEV+cEPsaDO5fjGrOVUYc6XNYbNwLaXsFjavP+DqUQmHg4ay7JN2oa4rmf8+ULIDagKRjcVwtp0QwNbLzMmamdtFNPnVnZyPQqlBHNVyw5G0CUsAlTHiIy1\/ck7z7Ia7UZ5JEXfmLK6OuWXJuaFr6ghLzLzWyRXZJ2v5c7yofkn9PsXonLXBTxnN5HW09x0j66Ljnf9ZN6l9MIlB31kvfpKfNmWQuzJBDDQKMQNs17vaGqbeNLzgN62LOaH96NIQuuOnKuJexBcU2kxDCowB0dxx4Q+JALFJLE3GmkIw2MaSv2CPQknujqBYJ2\/0i3+XmQt0SL98c6cbQVkxs0yuIrcRayyHAzH9MCqdGIG3iw+dmr3ay9fZuViDJiDnOOYJFPCe+XhOU8MZTVbjhaxOwKErD8YVg302J125BMeQfqNdCBasLF6cMiMd+U3n64qvmVC3fXicsdMcIs2vdmHjxnS8nOKqt9rq5odK5a50SXV3xe77SPbf6lNX\/CeM8as2Uyt4P+9Wr1C7xz4OWBl\/qLeIcQvM2S55Ekh+pMsn\/zOVJ4umk1n1BItasF\/AINXihu8S8KQcwkXczB4i+JrZY+wO+pUt4ZShTGIkcHNsvYqfpAswZQPhWthJgmWgyUIzyzqvrBJIrNHtZxhuucoaN8hV\/yLlT4XUI2CKbcknxI6ZV9AUcEtACEzLsIVSu1SK6wSSkLbI\/pnGDLVh5kBpmEcM1ZBsaamNfUOjchnZsLX+zX+RFxo0RSfD+nvwoJ3O\/x0G5CgAAWrVGESqzxYTLaFdKUuK1ajs\/bUdycLscrFO7CQctZDBFFp\/iA6mpkgtcIFD4jSu0MU6cZFfrmqk5n2wWINKn+7+wxLpq7GhprMULT6E1Vmbjx42ZEgTeBf2w1yTISZBXbFOlFuvh3pOKmwbE37\/sn02bA5UykgwpESqZ5zUqYPsQn6xIhoVr","iv":"75f170de009e8b3dcce3f46a6cc61a97","s":"b4765d9b19be941c"}
James Ingram is CEO of Splashlight