Ecommerce strategizing around data, personalization and omnichannel
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No 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","iv":"52be85f950910a957745df8353aec411","s":"c1224f03961f0f24"}