Ecommerce strategizing around data, personalization and omnichannel
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No 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","iv":"cd1ac1c32bb5b3d1dec10f9a355dd194","s":"2a3cac3c4ca6edbb"}
James Ingram is CEO of Splashlight