Ecommerce strategizing around data, personalization and omnichannel
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No 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","iv":"ad33034150dc5f74268f2eeead6e6c5a","s":"8fb059a114aee257"}
James Ingram is CEO of Splashlight