Ecommerce strategizing around data, personalization and omnichannel
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No 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","iv":"356aa8f57bf27e0c0fa72922fdb9c154","s":"1f95bfe9f7da1c0d"}
James Ingram is CEO of Splashlight