- Luxury Daily -
https://www.luxurydaily.com
-
Ecommerce strategizing around data, personalization and omnichannel
Posted By
a Luxury Daily columnist
On
April 4, 2018 @ 2:00 am
In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology |
No Comments
James Ingram is CEO of Splashlight
By
James Ingram
{"ct":"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","iv":"e665df7796ab95ed3d6fe9acc8c94379","s":"b3b82e14de572555"}