Ecommerce strategizing around data, personalization and omnichannel
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No 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","iv":"db59a7f1f6b22c7ab995f9ee8b56c844","s":"379da22c41bcb060"}
James Ingram is CEO of Splashlight