Ecommerce strategizing around data, personalization and omnichannel
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No 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","iv":"ac673de690def9892be05af402e4c486","s":"adcfdb86fac8716d"}
James Ingram is CEO of Splashlight