Ecommerce strategizing around data, personalization and omnichannel
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No 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","iv":"b2867a8b15b198ed46697705e9661890","s":"ddcd58293365c140"}
James Ingram is CEO of Splashlight