Ecommerce strategizing around data, personalization and omnichannel
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No 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","iv":"a695f43296a0bf13ac6ab8694d111263","s":"a6e1577cefda0ef3"}
James Ingram is CEO of Splashlight