Ecommerce strategizing around data, personalization and omnichannel
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No 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","iv":"4ad448092607801c11b44abaf189906d","s":"18ae61c991107239"}
James Ingram is CEO of Splashlight