Ecommerce strategizing around data, personalization and omnichannel
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No 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","iv":"c75c3da0fdee646162a35904797c598d","s":"c739936caf52b48f"}
James Ingram is CEO of Splashlight