Ecommerce strategizing around data, personalization and omnichannel
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No Comments{"ct":"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","iv":"a6641bc77fa7a1f709f0327213a123c7","s":"7a1ffd5aa062381a"}