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Ecommerce strategizing around data, personalization and omnichannel
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a Luxury Daily columnist
On
April 4, 2018 @ 2:00 am
In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology |
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James Ingram is CEO of Splashlight
By
James Ingram
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aeGH6kJdVxpOhzkm0FTXlRyEhElolFyKcvSqTi3E1uJCZb+ZruJ4ZAzTeJ3lVkUZgkbKnomU637i1S30EHDh\/VrxQ3b0i5J99k0Oo6kTwioMontvu8d0yBEc331X73aeYmEyCJ7ThAwGsgPZbXaKIqbOxg8PnveQXzFJxpo7+dZ0HtAhResQUYSAmBhoX9uYWGERatgZom3VTm+\/8bSuKJFVAFpVwLSCM6Y6KxoY8RlKy1q4I1gNN\/vag8Zu4eIFjGSQz5MjRFjV3DOM5BmdmRze4tQUlA1xeADTC\/VOjZ\/mZQlek7LagIxGn3pHAP+EA4fExxxL6hC\/1lKTeRXMYF8CBW0Y+PGOt0aE2N67x2DPijtSPaLKR0p7B+SDkIAzcFV7mB9VxdHZ4fmK15oNHtgv2VL\/JTxEoVnIVP+x82K8uAHsPFhZ2gLjakQYYAHMWtMgDHf\/dWxkwN5vnw8UCJJ8VoKWhix4N0N1\/9z8vWFpzIjPpdtz+KIJ0eXNO\/wfUPxXqi0EpJYUe9K28zmJ6J15FeP5QG8J1Ch+rvZTqmI0awCYIGYiKSYhgwWDCAB9x7YVu\/cKQfPAxudI5Xyw\/S9fELQSWIaYuEoOWjIi04JcvALRAPjCRG2QyvuBMHM1zgxhLL6qnhJISmPugLzkNckavSTp9f4rg0w7YhYRX1XSVvui6t4lTCTst5sZP5Ur8vUfMgy1MxOhB\/9W\/fFYx20EjGzRfjWKrFOrVzQ+dyf0TuwdYS+kG+xzenNwp0mxiBb8EL5735OKy9slsEC1CJL8cbTFEZj1INHZjEcgvrnzreUruMS9FsfzfW1pDSLH\/ISH0kdkbuaC9zhslcAVOtZw7v21J8C1KOYO9UT5Yh3tEMQPteSQZCJjHlOMkO8c9+Cw66PgQUbfTyF5iZCIYJR5MxMb6tLOsI897X1l\/HLN8dBpR6HsUHQxeTw+ItDxSeHEVi4kKtDBd3sJxkuh812foeP7VpLFoA2JoRo\/DR\/JdLpB5R0slCKSoHsj93G7Tokg6\/fAAaLLjVhFfNFk4hCpMkH03DieIosBph7\/y03xhayHCMAMe4h9537McwUYrZnOdBy5rJPFN\/7s9Yvo\/Vs4WfaRnWyZQSri0aI5Y0b+Ua3bQaCG4XSSLcLVIViHpecY88R7Q\/Ikqbgty6VZVy9M2QXtHjL3LTrs2mzHUJqL9NY4Ru06Ls4R3rzZC2T76UFhQ9O2Hn3So9oSz6XNoR\/LkVuJU\/XGffSqDMRRFl5o5pzXJljvHIutKebwsHW80bXIMy\/Q07JbCJejRuVCNGFRQ53JLwEPornHhCWHZbdwOMwhzLJocGORl9prA4L15AARWjMWaIvptelZyF2D1Ehkpsgo2xXV8g+l3z5LdqNsDJMblN7R0k6lyh\/Slw+QmSf5WD6mSE89GRb26\/066IKcwqpwjFWWQr6awxotF1EWTh\/vnL3NfpqN8Apq0oGqj9ZE2wZ6Mbprhvn1yzDyha9ywK+gjKvA48IPxpPrjAboTWHYEFvhfDWWan5v8xOtCCAvd+7YFJ7De4pMSo6vrU70vIsD3aaXa3I\/+kQa+G+tO8jMirD6koW7puAIj\/0CLhwYJxWjyFHoM3DvpHUp9MOmaiGh1j9F50YgypQOCaAEjg9RB6wxKSn9a\/C0YGsBfSUlBxoZ4AS8RZxqS7oxsOyDXCpwsoNdzvM+g0AJCLvTyisRvVdYYElv9e3twIivtwPbCsb85DkA5s+HSdnTbUDWwpET4m8fMmH+dEQ4bbFNuh8JtkTTZtlnuOtqDebdf8SD2xfc+d4reJSXb1r2LX72l6kZIdK1O8MO5bheH5VTX39AUfwFVQ+QJSH0BhWqFRB1vL943U5e4apRI+bPb1ACcHHRyII7CjF6Eawe24FsLJybSOh7NP6eSsYIttk\/\/OY+6HvM4apdjlUFuIX6bFqZ3NnTTHWTmAxoV8l9qJLTG0EKK\/L8jri0luDqDZrHgTFZSQzLt8k+yk7KsYC+AD2SCDtIGUL7cuWhcFy1v3QC1dgTsBgThPY+dXy1mnBHhuUt\/E1+DpJ9NDbW1ej3N5jCtoQu74FDzBZ9IUDMwmnRtPYkOEa2wTcyegrnGis1wWc0Ph1cswg8B7VTRN7MkPE0M\/zgLQNaozWcFjmu5m46vxlC0UIgpBwRjoQU1eAjrTG6r3YNlVj4yZWRupRoTjh59g5ArYjZedZ+mpeNh8oHFY02kuWeNDOdRmc+SCkoQM\/3FIzDRKo+RUgBXqOz6Or0HHePFh\/bybwJsm6sy7uR1j\/lHxflsEYqJ7BiQc6uUSDtHqL\/L42hPgZxJzuilbT00Th4F1hMM5Oph6xgBJUrcq4jOQlDejA1ilndzncpisID\/6KmtNaTfwEhom6ujjWNlgQkOpKhzmj8llV6KO5Tqd0ID6g4\/w\/HwmelEPLgYQfEA5dJnsoOjXxiYJqGtzakKrwnvsHC9ynG4KFUPPfjfAOTGZ7ncvZjGNnzxBJqpGpz2iJdEVxtV+i5G1I4sICjjKRtfbNHV8pvNUPFzgHnuzELHV87vhUNPZHg1JPWVHmJNYrOVSfDdIhnL58m2G26lX0z\/HVgd0+n9UoxyDM3PtB0ZBYgvEuGqpd4q7MgzaKrfgFc5UYngSIixeaR09aMniXLN82xLoUiL58cRCDkA+5CJlmWow+ysZ4HrB5oQPdJD2U6LBshPEkzsTkTySbK4frtKSEteqe\/yFLwCUAL2k3WG+UCE9KVPvZU042La5yYYihRpH8BxFneR0crbfcnPuimL\/f0BVMED19HQw1oePbd8JKN8wOWx8Ul0lrw4oYk+awIf4EaC8riL3ISW4SCTeLzjuAASVRaLS5WXzMnwAlIbZvPWc1Cio5c7S0GtbAqK1pF5k6byFxmr36pgwjlA2GiBoiqtxRBy+aPubmrCACT53iI5OyGWocv3e+jFDVfe9\/nWam5XAgpsV8EDuxdHw9IkSNt5xCSkQLVtxCKa6kEAb8vUtxMy6sUlJtqLg\/l1igzcdKkroqvdDsmTZ956g8akYMIqxXD1qiGcPR9OZBbrymJ\/6HZnqYLgQlOBkIERtDIOombZUmvTo0WWXv8ZC\/\/ZNxWGiP1Z56tb4Ots34rN4YgCmgnE+oAIutYco4orY+cxKXABAAMbAaOxPsrLfPZ6aMfiLMm8Pepk5QCY2d8WuvK6kI3p9ADN9fPBi+JqDniguWVkII\/Zq8LNj06UWBLnNa152mP8+ZkFCP2Ij+50QW9m01ZSJujpnYjHHVDPSivjdbyMhPsqNFX962ora7Uk7NOhcmUPYwq4ZAkjKillonaeDmTwFxtUj4pJFM9Skmyu9yRKIlmHvSi32npX4BVDhIjHetqHaBjgDvqHSYOSQbuRXoVnSzsBV2OSqMxIENC1PU5pMTlyOf0JgpjZD9g3qZAyd0AL3x\/GGPP8lRy4dBCvtKiQdETZbqX1W\/shK5RQgyKFCKVb\/Br6KKUaODpCadh7y8z7elbn092UzN2qTIhinnjHi1IEMVlMaoAOPmmKz5GctJ+GTOWGN5L15oMYurnMZWEAlR6RLWAWa3ApL4PZDBVnEZtLm7Do+ccLQie\/Z7GJl52E3RjUgV\/wp92eKuTZkQBEUbjFMsJjW\/Vmhtu3qE4mKIYFFZDaZnVMbOA4+E3s9Wa2MaSO4qIV8XIdJu9Vl5OgNkT1IpCgfO7JIKxEJPX3NLMk+UTfDODvl5ZpOUmQ+ve4QmypzXZAVjZUp0BMmZcCZTESEhzUjT7kloboGG2QA19UKCID3e8+1AbdIPuGVl1oVmcxE5pLn2QumIr0\/B2YRRvdO3\/kJMqNI110csVJY97DdlyJ2cz8Q2jYj4EpFUhAqoN8+Seyt2gAlzU12ZQaFlGJTX18jzFy5jW6oBPJfFLHL3kvo93nKoNoW9Bs9HYneYudSKh\/YVldqjKyt6df2RVO2CR\/e6lbUReMvECOKpV+m9romsyb4xhkZJ9VkycO6puY6t\/u9tMNjN21MC3YUcUXxqVHvjCb8g+zD69y9uYigtCZDPeHtzChoFtrQeKr1btNl4+Z4hA2bpQme3AwZO6ZtC++DZDCBKa9bhs8kNyISxR5HeiJ4xs1s5EFQJ2QznKzevauPeS67NhSA2X18pSasZhJbxQHRdwgXhjpMjvSNc+SxjaK0NHS833Y31TUGR\/FOuTvCd3gT4chURYFP1vhO1fj6IWvB8Bx8s2N2lQe0leVWRo0X+W6rSWOfV0hcenAioFJmxUpgp4OA0I5qQCR2K2Sp+xLDmT1km1CmF4RO5H70f2VSKvGebp71fazEFUK\/nPsVyymwWABKhMaPxOTC2qBetlWoAfjY2mtHFU9mDvEkVUml8CR60C+DgzA315vFQ2H7Lcy3ELv0pCKrCEVDhQE2aZosOtp+7d3Mb6WIZFWks7oW7b1NWf4If3PHiEG77yf4629\/qYm+tEVYD2lqeTq5k6qktiPtYELRJPqS3AheF3i\/cscuBBm4YlFDbacZsNd\/HRjPpfMPwICXwIlEmAX8DcMRBlqbj6QybhRnRgacgbpCH3msyLJN0wrpMhl61h1vrZBrB9bpJAJIu4A+cNYe\/ldVw6lbhZ3w6PKe0ZYvkR28Kv7FcW7RF6ND6hvGTfrMPJTWsMyD\/l\/FdjfhlrY+P3U2c6Uit2bEeYuB8cOL6Jw8a2s2tcOQZg3y0upukZnTEvRnR2EYoZfIvVBApH3nuLIwb\/IfmY6O0mJD5hO5DHieAhfUWIyqMU3J6jqMslqiZPu+k\/P4rAxUOoeSAQj51c50C+Ag71Eh8Nl28G68fb6Yeri4kThQtd6sJvZRLIr2CjhhgAXb1qD6+OpMhRWhLkFs3cMJioaWF8M43RReTX3tqgpTK1p1GulHKSF2AhYXJbk4IwUW6zIFC0OsYmpkPig3GZbe+zm0jeIohVPqczUY8bNY5HyYhfVgCG1RAFSmiC6uHZK\/o3NPbxmp22Zd9e\/VI\/isFUx4NyqJ1F+VNgweQgBm8LDawAlqbZJtq7YEfQ0V4+uNWNN0GvcxcNHuJ7hu1Sv1dAkvC+kb9cxGu1DvJTuWNT1OCeNgcZzBKaTUYMITB+VsMnWrA\/3fNzKgrfEWG6q\/PQMoOrcD+E8PpMo9mLHn3I9YMIsR14CGiHDYg+EA2xNqz1bADUBOoz8fNY7S7VeCJzDWnRv8b0ERw74+ieiQWNLWyYQO8CTvV3nuzhPGh+7+2I4CIiebJrI38zNkiYzrALTAJF3zDWAv","iv":"8314fdc2ad0ab9456fd557bcbb6536f0","s":"bed5ca71409f41a7"}