Ecommerce strategizing around data, personalization and omnichannel
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No 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","iv":"d194e9616487413bc761c1e0c8685721","s":"d450ca1ea09803af"}
James Ingram is CEO of Splashlight