Ecommerce strategizing around data, personalization and omnichannel
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No Comments{"ct":"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","iv":"237c4406afb66a5ba1e83898bee36d78","s":"f66406371e65d8e9"}