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Edutainment leads metaverse strategy at Max Mara

The game includes three areas, including the Pattern Lab, the Color Parkour and the WunderKammer. Image credit: Max Mara The game includes three areas: the Pattern Lab, the Color Parkour and the WunderKammer. Image credit: Max Mara

 

The Italian fashion label is taking its signature Teddy Bear jackets into Web 3 realms.