Effective branded partnerships call for narrative context
Posted By Jen King On In Featured,Home furnishings,Industry sectors,Marketing,Multichannel,News,Real estate | No 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","iv":"e1d27f9240be39bbecda5d6d2912b002","s":"317e8c15c1ee2f00"}