Effective branded partnerships call for narrative context
Posted By Jen King On In Featured,Home furnishings,Industry sectors,Marketing,Multichannel,News,Real estate | No Comments{"ct":"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","iv":"6fc117ce6502fb70caac5c530c60fb93","s":"f692cf31fa39d945"}