Effective branded partnerships call for narrative context
Posted ByJen KingOn In Featured,Home furnishings,Industry sectors,Marketing,Multichannel,News,Real estate | No Comments{"ct":"L\/ENuL8E4JiSuxZEpz5WfqolU1\/UyfBwd7xAIk3WS4dQdHclFcxcprCl1ud1wpO1duhhEWEaIFPQi0UimYXkuKKDRcWLiIeteM0xfWQHQS6TQTnAQfhlZTpjsBkXPuTCdzm6\/GuZTBSUCWPxEtQrOyfgV\/gUxLyDPk3rL2wheQzoDUDitqDBMYmcrG5EZteSyFDTPjrcZ8Bs7z2mLVmMNB7QAKjSVoP\/KRtXgjfaeCv0uizHv+VBeJTjAv5I5fhr0CrhzLLDEZkcnhp5dUFMiRryDc1q1NIQrCSJxzxWItOLShk\/8TwN1vvBVcs4cqOXCmUyRdiAILvYv21bGYLueQxNtS4ODX24FquZ22DbhS8TQrG+JDLU4FltPY1I8zY3g0DTGo4Pcpd4W16cYX7wnCR9JFjHdwskQ7F\/O2Rc0vQ+avvto9jTEn0B8\/JTXwPcKNxi26Bu49O8o25EGkLB\/JfSfq9jk5cn9pp8ft1EuAh6zgl51STKgvEcrcbqQBK6jgRpDlcxONwq6ZJmhcXtVJD67NKx0Ua8w\/42NjiQNUqM63pmFQBgEQy8eWBpPm00vKW6SaPsyEaImXhhljmLl80l5TEU5Td7NmiX72ugQ0PIABxbJuCq+U3lmxGNIXjVYzkzXmYxMpAp53vwx3mIzhRsOFXwR5UDTWkx5FQK8kUtzKB2B+U02Z966JfFqH58ahDLFquFn3fxCFEvyhyvuLLU8fp+WrRXSsNNvgUAIJjc6\/h7E15xBgbjKX9zhBOgiobkgpuOTAAF5GohgjwUeXEq9ng798UMseRNmYMjCE2yB7Io3KnmZUV5xqTTXqhAYM8KYjmJP4vINV9D9plUo1\/doGghbL8URQ5SvdfQ6kmODLVTp96ihD9BbZ5TyXvxeFm0JUZXy3Y1DVNXA9mRM1z3SGW+sl8uPd1XEgFivqZAHjXyUxJ+aT0GIxnpLEVC9MP3MOLRuWNfq3X9wEK4rMiWqKCCzDLhTUqwW81UoE0\/cAfDLkmMOoeV0c1f+EmNTmWTTv+GAFOd\/mskQpVZAkm4g9k2buVAV82uisUM9bb4iFz+5h5MmQaURzgGG7uXgboDKNuMw4rYuSFfWbR4pZT6lrc5hg09Fps2hR6a3FophbBGmgY37HV6hW2FNcFtS5wXJTK5FYbYyYb9Xcl00SOWVcEseQ7xOjwsznHwqQU8asznxO46Qwf+5wwJOStWW8dAooqx01HijBVoZl5+BI7Fi4tM2Wn9d68Yg8Kfe7L7FnZqR8zCijDnjtAZtqObNPQjSLZOTaxoFQCK6DuKQ+3AGoOFA7+YiJ6jCZbrE0ANrchYuicNsLzAJH50MaADyYYFhkjAQV51CRPLIQd9JGbEM1+f\/+rpckzCTXrcudStQ0IfNUY8zbBCJzojTzU7gi858q1U5F1JrQu+pBfvOtPG12QQxvdKqOrLm2vAOrtzcekUncozOhnADlMhzhuFnge7d9cqGeX15d6UJ6GVF5FWqDeHoQNzTb89iZ934+onUuWrorZ14zeETLBnrsxYJn\/dN54EU5lvKiYMEWUgQXrPQ\/ia62n3bLVImewlC+YTQpDTRtbjGWcnBTgUZLNSPPM5jr1pvidp0vbkc+xxfCJ8ZCNjh3R8TP9vVO+6vYpvj7j8NbsZN3ul9teWdFis\/8nw8IZD6e\/vLPhfU\/pTWP8n8czqN9rI66SA6kvcuG2egQe5nfbVjBKzfv1xL3LBhbys1eXmlEEHoDI+I2edIfemn+RD\/hUVYhDD5pH2FE2CAM0r29tQV4A7+4BPhjWMbJ5fmq6ukLQN0RYqFT0Hz5VM05YTLVVBktHlQV45tkI4\/ngBXPY\/HML4Cf5iJTpWHmOqKQyiNNOy8sPxGz6GfAPKf6vjsi+UDKB6ui8+fuX1BbBiMV2EanVXkWUAWpIeXvwEgaMlYiXsuh3HzLBn2e2vK06FpsgDrEClLF7HQFl2hBfizqKN1dUBJcgyGygeBEaADunK\/8aU2QXqruFGHhLjZIgSNyOP2rRvzTjzY6Gjg1dYtxOhvI9UYEwNX7Q\/yQm0ei9sikbdjy0R3aLM7S8XukBjzQcfEfeFdZuFS+u+G67\/X0JPUI9O27EmWXY3NZKUqP96DIocknjIzYCvpPsy1NBhYeMGRDRQuubW3uqyswBNV2Hk4a5DX5Vg6+SD54P0nyesUQ7c6jPHa8JPXKOUsFfADiV4skI6P1Ee4fgiUoxknfJ327\/vBUvo3aDw6tsCbVHUVsA1HMGPOSBm9VnwUetLwv0qdrvQDgEBJMYIRAmrJd\/6d\/hrizJi2CiCyULr8w2PuuyBvYDpOOT0ydDZkH3gUSP5wbjYpGkXhjLLZzgy\/I2JXrRetd01GDAQgaySo\/or1GnY6wnGXNe7uATtDT1z1xNmhtUWkQhS+87Bw7mOeVSb27SKWSaLy+DZ1EwY28r4lVPwVvdlQlQzotQG\/sqSDTGgJtC2ON70x8cYLDN9BQa00UDtuF\/8V5O3NIQSSegYJqYEXiiz\/McX900n0fB6RHO91TEfbYOtA6iho3Qvly1ejuwuhdtCB0x8z2tBnot6I1vGZuq+QweVHHn6lCxdSJFU1\/OxAQ\/OLfHYSHAWW079YqldRBzsEobpFQ5ukgEbH\/Jchf4exrfA28\/fRFAeEaujrb+rLVa+VDqrhioWM+R2ValMgqPGJWkNaBJqOBKWApcovW4FPdThrLQ6Uu0yx9nLJuF8MMZOd2VXOr1xcYYFMO6+KN6lWie5EN7hUyRBMkWUdgmmkPrfOZfB7VPey3YDacMixGM0De2wuDC7vGsrJWnLhh3Rp1+S3mgy+xVVSvXj74d+p4gA4ffOCw0Joq2xscpsBQ\/AhJvLjiywazEeYsElW6cI5JQdd4WFkGqrvfRUob9XDIoSsIZ0nzYtU+oHmvNG6ahnmPmFqLBZupu2G28uW5z6L28bYxGONSBBXnqGKxwcNqJefApJporxTbNGg2zZz1kFNcmSDLrpGwHBh1WxYCxdmFKoOUdxXsz4tETUtqPKwTMF7pARVib+KapZ0upucuWs\/fz4aUXZtj6ZzsprRCfz4PXnTf3W3\/eY5I0nfFH+QLh4CyMppaqDtWEJx3V5NgkhOt7C9cCrd0Lkht3qfe8Wwn6oADsBZK0+IQbjrNMwzIxVb3WWnDZB9zcgODNO+md6O9leFdnaf6QwIu\/b4FHLakJnH8qPskuPQrrkArn604HaJUYmF8E2uOvmpm0QsHwe5OaCLrjVapEMjfaX+Qg3gEB5fA+xLDt9SddH68JlR2vrSM7Xs7i1tBOS+q3mbXGTm\/D7h1r1cW5IztES7G9AMteZq19AIWt5a3Enc3ba+Twosd51srCE3pTPFLKYk8xbGrkkIHCqk21NcSyP9SXiDvuJjD+SJxE4YScgarTjDGrzrwLg31tYErSvtQRsR+SviLXayDL+WB17B1y3SwUQdxPE6UPvmbbM4TB69gE78a6KJ6iZ9Hi1qFPTz4WUE8BZbppy\/LkOTl5f2O0fFVKkvRjiktOyEWg0qWMM3KK65\/CGP1w0atpfh0ikoAWes15YTh8q8i6Ji1iD4SGL1GtZuRmccMym+VbxzNDRIbtPJ4\/BWcZpe7h7LdoKT0G93nGB+\/yOuTpsd7hdsifNJM8u4a7mTUViNZhMGJljhWde8I8bz9UCGsKO3Dmqs7Ib2WENWVskRkjm9Aj3N0cZQkXvcB11suiOQ7jy59hKvFUV2vATa9\/54csPUVMYhWngaWJp92usyr8WaNUZVVx+U+OmMEoxr6v3p\/K8BFUeYL63TlZWOml1Blt9c4OOw9h6EY+Dg4fidjkB9MBdqYSK1FcdSnwGe5YObmUVHR1LggFHlidV335tSRMM4RT+wBtV+\/+isoVmMn+Dx0s\/Hc8PtkBzEtgxjGqs0luuUAJOSKGoWeFlN5pBTSORJwaw3ViGTb4zTW4GqvrxBaBbdc57Uf2DQ\/wbnvdsnyERMKdOmRotpcPR0RLL8fEzrgaL7HrJtZm2ZOhyikPL716wpQ90P1ETmCG\/+J7bJadTy+sEZgJ2GhW+b6CTilcXVQin6WNEB4qMJTl57gVccsn3Zi3VBIzG3K3iJmYggnLw6x5z122NW8qgIelFk7tLvwU1EakUUGqIFm+hS2hJ9T4QMOKUfsQjBp5mnbSl6XM\/ChtAAwbfOYXwSAIMxJ1tTmDpjjd1LcIl1gbKC8sq49i\/E3yCs24fPX4zHWLyXq\/qAE4ZBxPuVzUKCLoMpecjbv3g9eEKuLCyKu\/yrPZlsjz0i2pqwzz\/WdwyaWmlkUBJcj9zqclCbA9bkWkkB\/jAnNdm\/3w5Xji5Ku0dduGfXhUzasMImKAJEQYxBlIuR5ZLsdyljZHPcUwPD1ElzSS0WL0w74\/Jhkrud5Yy\/77sI7GNR+tzm8M2zZOttumIKqCzL5f3zz5pCMtsPV4YvD4+jEsntMFciXEbec8ngAflOorlCZBYpPbWIbnKj+2qKRpX9BlsQHyWQqaz4bk8tFBr6XWVHXz9AXT9P5SG7NNk1sEScsiC47kr6KanC\/wPwz4fHDagfzVOeysE2GB2rBdLS2WarWM2Va7yerJCKtEOxdktQi4h8bmy8vUaTYT9X9HYRi2XegXWjRvy5m4QoVfj0zelok1OoP6TA0AoD6b03E8uGYfZ\/xGRGNSZ6sICriBvnxNLNXXfd54PMqzYsopndAcQOAR0amgE1UCZEUfqi+kCOb5Prr4I+JlXWSfdFyf\/igqdR+7eWWY+V3XmbuCSZDPKsKbC2E96LsS9IJ5O9At6c3kckj8UlAJ3+Dz\/N2Uq34BrmoJpc4h+sF+jcFrm2xuPar5Ol0ZnZczYvKR2U0CfCocT8mSNzZld8teOvQAaZVlC+Fa\/Oglrw6CUGt\/6htOrfFScTi3pwS9OguHkjtbU7uBNVnFsureHSzIITeE9hMrE0+Wyb3enQ5P0Q0mBqoeMg1iyZIL1wjnD\/r72LLXoUQoPGO+nltoD6OubCQ46J5t8WNfiHrmKXRxtPfUpLy\/XEU\/UIo0dHvTfS\/Ofrf5v7Z2E91oT547AJphNuE0cN8\/6RxUeCtTQ9PMquGxY2tq9akpxFLObr\/kJpR\/CP\/JGb7vpaa0pU77FzfBnoyLcPERISE07YGsmI5w7nATO0SY3h4nQenCb95tltDwcVobolqLkmAnP2zM+gZzxczgOnpaIl6Cq23N8ok65vyUelzC7GGYTkTdZdIgrpTgzqoQULiD0ouB\/5cbn0dVxHRDdXV6PucBOnpP0IDAoTzB8zIe9SsveJefMESsa3T4toz+8eZ2Bv7fc46qc6siJpFHzY5oTKoZh2hC90QXjOwW+4zuD7eCxqzvjfFG+l2ZzORhRXPG+AEJi7FUg1KUke2t\/W8q38hUY7qiS0nrL40vbKSbpSOrSFs\/Y69YqCxVzO2xFRhbDu\/g4ocrIYHXPmmLGpFgHU7CqUC30ExBS8zeE8ulmG0l9Hp0CEa3XwG00BhXAmj+6p0LJrBQLzovwk6XCbokf5u8AnBp0CrEy8YXPVIQgMRDHtqIWXNrlHNbTiF+3\/RHCN5b2Wb8HwseDtPJKz9lAJh1xmV0lj0dxkDFeD7cj\/DZvIiuo4xvA4YLoGo1HnsOySm1pksRvquAiINJZFrCpclVmutAV7FMuZrbNOO8Ia45pBZXqsAgWr17YOo17QGDN616erEWK+Q1+R8HT3QNBPukpZpz6qUGhB9DO43I\/n6XIyJcMSKIl1ZF5JbW5tRwOew2WgWD5w4HSbrPUFIkaNtuutrJ9X\/uit8bUXDM051bP3FMm0gsxwefZ9mvTfkaJm5tFcm3zjypsMXOLtDLlDJ2tHi\/RzSCK8\/mBPtD1C+msoZyYq3nF9mMrcaAxH0Gy18FD6EOdXeAsJXxl86Zd\/lfCLbyQDjg1Fbc\/BaRvy2rec2pO8Z8ef7q98wXQM+unKS4AT1td5lZMLLpnCBW9QvD5CAmzoj3ZPOr0EMRtZHJnvdnqGrilb7p7uVBzJGn9lFZKTKMFmatl4wioXOXn+aF55gZBM\/jBvm4+28Tvt0XeuvSdgOaN3UuonvA5fz+UU1UU\/6Fjk+iNvkhISt6Mo9167xqECcRRZ7EYSdNWaN7lkb4lujFU0biA3Hoajhb\/DJkvrjVyW9sQ1bpPZVYxYgMGbzNTv90O7Uu+mS0hVUS1m39QjpUO2M\/4q5F0\/0tWmOxEmM3geLl\/QXWFnUJW8+4tNFm9xszODlb9iWmkyyyKu2BxFOL3n+8eurJsqgu5kwC+wiVQMs9a9t85v1vfwM6AYcQH2i6KPLzZkqb3Msx1J8g8usgaAPp0a5eJ+aP\/PLC40acOdW3uvVoqEgn+TfynhHrY0\/qtpr3M59vAniAlbFWHRYZaGc1tWWVAIRklDJOKXwUPgW1Y1GipF\/drejQyP7zDuw3i4z5GczvIMdgdjrZt8UZjYyYQh7A2jM0SK8pIkqoysO+t6+2G5WKyu6trCD5jZFq3QusSIY7hbautk0tP8p8Lab6zqvUtMzwjeG\/w8+iYSGP4FHZ9IKS7ubqnPmYo8lQYeMgGu0s5opRbC\/qphB9Uqtdcu7hJuux4aSBMBgzZErNaexVIk\/K6VpGPbSYUN\/P3EvsMdUdI4GF\/x74D74MmesGMbZb1cstzXhjhaYUEkqckpsmlyZ2Vl5Q5lnFWlYHBZ571QfnVG2gflG2scdcZsV7FkPxEZ38rcBv8NnhcpfY0adJPXRDwYYxt\/TbRqwlQnR1nV+9tU2bL+qf0RbIm7BQc64qxto+HwnCU0MKhTkIQktUKv0EPcBm5WSUCvCrSbG60pTzpuTdxBnxH0r98CrPuWXUqlTuaNPgrKdCg+0vGLt0wVygeN49r\/GRXiH1IoD5dQINqQ3uwp\/yMDV98+fmVt1hgeqMtie3O57llLGBFsHeYGtCH+ffCWG3KUmBAPRZ3dT6yfjfOW1CPBXPahx1pVe1WzrXRaAlcnPr7zC\/gxhSWdOK78D50KulpN7rdun3xMZcMpLZTkqBvDPrqqMm70qYjPIscVPia5wQaE8XVaQQhFw3lCnl0sZz4EGSUwg3YsilOMeSXNsbmh\/ZeeFRbYEKe6Cj4ZgW0MKrX3igoX0MK4v13op48YTDF61eNhsWe9700z2a7sarmccEYp9S5Z+JDGtyE\/vA2QHnfyeFMCB\/FL9DEl3NJq1cHH8S90gstAMAL5dwjco0gP2bbadV0lotMyLPn6kizdBu\/F8aGJf8mUmyzgHtWBRSwt9otHNDzcyGIA8K4615MRvuPrfAT7VveyKM9czUVSnjyOeh6T4loyVP6PHY0LyX5Fxptc5AKCIz88vRpugDDSkIDDVDaub5q1vo1H6xMMYrKkB62q20PqLppX8M0r1A3PcOMXhtIs2elr0Rll\/mDET6cv+hwXUh2jH18\/ALExJOEGCQhePw22KaMkS5cdRmKFSV1xF9f5GCDt\/AjTsB5P2GR+NplFL9btEWHELKTijvAxRUVV766ZtZi112aOHq\/m+wsqcq8M218Ya1wd3pwWUJcFM\/qCCaoSqTNw4uYNI0k5ku1EVphIzzIkh9PntE3HXbs6HvDwy+FJe8kqvgGxDDavf+HFxXpnDhX6IG1F5kANL8nIC+EalS7fNa1+R1QTTxAeFgHmxqbb4LYYRChcljgF9heencvVZHC9II1FITfzIAyEpHFHx25JQr0yFG+Zz9\/5W+cmXj1wWgDnMvZICiRx8TfPcaB2sfF3tkCAGG7yi8SuUMPJ+A29pYX75mZ+tNCuaksFaZnj\/8nDIBj3tHd0UvOwcKm8xPKoQejgoSnuoty4qrhPjLXI3gjMVeeHjoSWxF0XLOQ1qeFDwmzxUzgPHApbxrxPvlN00OJD0i6KUVu2yYLDNF9bAI+AIJ\/8TwzXc9h9fudhzC1lPGdjyJxXwTMNOJcD+3Z3lB5NWWK0BCK5sJ\/pP3iDAgwfBO8+2\/J95CReWlkddPrh2\/gaHEB5ubF84twXmTyZFhKH\/95q+8luJmgbAr12zLbkAWu2CeUw6DvfaRNmaHxJCh6PUOvmzJr6D8itMwt5g+ClQlDnG2rkwHX3i9j2IhwwgjRkbWH3M1jqt1mk6SeY85NFBwDfVLil2j\/ffRdJgldWtPIgWnNspbBFlvTj6FAVUs0Wl1TRBKIhfZGPYUSha0tkD1OFLuKyDo28\/xWdN\/lqn3946Eyjc8kEyvN\/U+fgawnyWnshEE9Tp1ud03iTqe+WVb2KNdi20QkwnCuyeXd7nusQnkHoLBdjCT9knvPyE2SWKP52hs7SCZliG32BIhAjbRvkdH3NI8u3EuOBpIfdyhEce1ZLyYIZpFNTJT2t4CZxDQQ2q06l8c7xZKQurDR79fagMfi6Huc2xqAqAeyKqz0LDjpeZU\/PtgwNCaBvtPtwTPQAUqFD6fJbR\/+OmvC62p\/lTJMgxOzZz2RHCttgonfgJHyi9W\/VmDxg4IU2z22ACebGO+XGqWs8T8ku6laVx4vcTpGbpKwyRSmGCHQd1d+5FKlBrTsMabwaPr2fgHIxpZiIDI5410qmSby1fl6OlMyVs8Ke1AKjwRoJEAQdos4gNDOBcpWq33usKEwa77yHe08vLVsfvsXrUOBS5UCXE56sGBzv9nfAQNBY4maoAxWJz2\/f3BT2jSLZbuKAoJ0XHE+SjTZZVkoOO2RzDtmpnEssfL8OkSTIdVhRYsTQCU9OYn6Si\/yz6Gd\/WEEH7KOureWKnQbvXDj3b6yVWArmhQVpp8ZcZeEqVJbZ5q21hXLMHjP4JYnLJGpnHZLQczt\/WICFXTIKFX6ZnypOoYaiF8gTB3XsV1cc\/syrCfOQCDKzRBSuS3pnakq+dWQqtmTXPcxFj88JNrYXWV3VFbDGquy\/K+exlFL6mT2vmpE4QUk+bpfJnbZJTPk6GCJQC1KlsPxzRi8u\/Nbosxg2BfVub29LhHCKOgwb1XR7+lPMjQ1P4WeflxHt9rLT6Ug9PPYp0dyp23Is0TrgkWGWBR54oAILwbeg380hLjL5O9iRGfE\/CkBWf0ZP2Gt74q+7QrvWjcIaC0hIQwB0J1SKxjcYfQy\/OZXZMUNHG\/GT6uPWCeP1G\/x6260LM9gTTEf1epudA3r0SRIQTEVVVRoFYNyGi+TCKnG2oN\/AysLss2GyqSGM1R3nhvWwLNvqBOyZ7S+lRvwBMOy\/qbTbNNp3ERzIKweIaBQdb+RLnXdR8ZzKY8UW3\/tANKsvBXOldhwo8rMC5vLjJLSMsevj87LSMNe1uMVAnzEf0kXWjI6uthx1aO02ZOIRjqWsQzJcV\/srHNg3bc7mRina\/vKkOrQU5CVBdrfCqvvpA6qpCijIxmjO0jiTxXBtvNqDtQZYyT1VERtXHxjuCAZFSH1C1yKko\/6GWlMD3HkAvvtXixaI1sLauym+BuC58ZwSu2NKQaTPUwC\/I8V1uy\/L+Z26o58CvHBxLGCih534k5V\/q9m3rLzkRnoW5aCeuHVanOtJTWAx\/ecWdG\/SRDNqvgNZc684hApuIicpzrZfx73+KHfKJW4j0TxQH45cbFNBcW3qKYho4pzlaghidJ8h3qvxPTHDQ9Tw5k5Qwbdm06BhqigCxfG51D7ayojwtKLWLSlcnJMsL4oZo\/AbO23c4\/TlSTnwkSyJeiP6r7PdDxtT1YB1awPTp2yhmj8rBMRGNYmomph3WAZcLi8T3GmggSM6sdLAUZgsHYDInjKyy6xdYcl5Gj9BFn6BpJHCfZcV+ymzaHK83UJGpqp4SRV9gfHfsMeYxvtZc48TgfI1Xqwr24JBLsYCR5mRI3vvrRezx0bvTxOLUj752z90\/z28jVYqbZUxseQIwybDA5a3j1aXFs\/RdBza0HzfNw755\/Upt+\/V0mws\/kUDVlmNJUCwZAVreBNvE76ZzTFJY9CyyFZOqCfSzJJo7GhYWoZgICfXRE2XtDKft7FIpOsL8IG6DO89tE0\/mXbKuzCow9kJz4ty1PE2EF9nCx+apACUjPc3mUTmVX4t7jmO8yS1SMYvDh1BGmh1TXPQV1W3WLHbRqOBE5FNj7tz2JuUMaVumr9ZD084YAHK12Juprled8rYXi1VdTOlqkCXhBqQ3t2eDNAWYLxIjzbcPEBH9RS9sirt4NleVJb9iP7ODzPvpaTBajMwxFcUdh5WRNo86fuyR+PSuRCo6cxbo0Rmn1wypu4m4fSYGfRCRxD64u5Dt5O8iyj0ilNvL4hQj1ljnZEgKCSTMU4xQ9qB4YzqmLCakKXqTF3U22lx6O8AH1JeVNvxGzejFemkpeTmz+3ALQt4ANst5yo7uA8l2z4XcxUChrsKQjSLpynB6hRzhzNP508JY0xxSAhJtMVf4Whxv6DeXYvCBFB2kRO0mKYBpPsQKhFZhdM0pr0+P+ub3uCPg3BPyV4huTYron0H3+xDy8r0AYUQ1e+8G0rgWCEQBZYSg9KUsMCGjR8sCl3eA==","iv":"e38629efec5457596451695cc9f03cba","s":"4758911723c22138"}
