Effective branded partnerships call for narrative context
Posted ByJen KingOn In Featured,Home furnishings,Industry sectors,Marketing,Multichannel,News,Real estate | No 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","iv":"b4804393c321ff90ce23ba08ae5221c5","s":"f5e99066c87e203d"}
