Effective branded partnerships call for narrative context
Posted ByJen KingOn In Featured,Home furnishings,Industry sectors,Marketing,Multichannel,News,Real estate | No 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","iv":"539c5e18758fdc32185e1b81612f7ce0","s":"488d70db44b6a11d"}
