Effective branded partnerships call for narrative context
Posted ByJen KingOn In Featured,Home furnishings,Industry sectors,Marketing,Multichannel,News,Real estate | No Comments{"ct":"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","iv":"b37a0fa200fe9c58bb3a8991af0dbc00","s":"d1e126f4c8f8c453"}
