Effective branded partnerships call for narrative context
Posted ByJen KingOn In Featured,Home furnishings,Industry sectors,Marketing,Multichannel,News,Real estate | No Comments{"ct":"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","iv":"62da220a02da4ad7882ba28d3afec788","s":"b053e13187bb14c3"}