Effective branded partnerships call for narrative context
Posted ByJen KingOn In Featured,Home furnishings,Industry sectors,Marketing,Multichannel,News,Real estate | No Comments{"ct":"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","iv":"81f211ef655f124bfdd683f511ee35be","s":"7f6277df3996ef07"}
