Effective branded partnerships call for narrative context
Posted ByJen KingOn In Featured,Home furnishings,Industry sectors,Marketing,Multichannel,News,Real estate | No 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","iv":"cfa64c28c6f138fb45d507cfa3147ca0","s":"3034ddd2893b7b08"}
