Effective branded partnerships call for narrative context
Posted ByJen KingOn In Featured,Home furnishings,Industry sectors,Marketing,Multichannel,News,Real estate | No Comments{"ct":"7zju71MEwnpCrtkFBLuQoHDMduwWp9yO5TVzGVGHRnDKP2J5yTdA52Or2L05ePks3\/FUYRf85FZ+l3aKoNECtO8fW+PCoO0Uyt+rQ\/w7dvf8etQAWD4TBMPm5bFND9prxUczm38uc2uw7YXSwtylnSnMwIV+hBzend0b3z0piHy4U0\/JnH6lD8FsokJSrZwTeikzJs9kU8io+rZwdYplIHcKWs2Uam0Plq39iyuMWhoBLYVwOX7bjzMMk7msldjqpk8f4JeqkXTIrDQn+2JAnP5g\/UypsUu5iyKHbuTA+dcONL7hc7IFSXhIG3rKYL2XMAc01WjGVOybZjdyEnic2GsAZQpgiRf8xlFG7QeYg\/6G2rJgHNhp4GdZQkRokZZnzwrUrKtXuHcsZ3J71qHn8Y9QHendrjbo+pV7q6p2jFyE6TfTlN+WrLeux1qZ30+3SQhD+pIgTaFPGWiGXM2EekdwR2e8WxlDljuJQFK1xfvZkv\/suHau6OnQLfV94fYegLd12XtPrFsJnofhy4ANHL1Brd6Bezd0E6zN7y\/sjvsEo3RU98lBq0+4d1E2WUtWJw0lOAKXzh+A2ufw9wAW7Z77JasNwLL3YJtWr0uWlO4BpP9Ccx8SS\/i7ljj5S4OLKw2XaZCJpt7Uc4UfclONkHAgGvdHABvez531ym6DcAnoXV6+LoUDRnXKmeoyVLuZ\/5NFAUMOmvLK97ETgQ6zKNJuSJy9\/g2tiVkzCq3chyCM3t7vrX2w3orU47Qx9\/odm0Y9HvH6P7Wt\/butL1BIRW3GTQBhy+dpyQAtRFCIQMEIvY\/bNnAECG4gclStJx7sJspssw480spTnazRKSMjBjkXMyy0Ne961pGDcZlmlirFgokyPT73IwN2xHucK2dzoBEWdMC17pDzWHrSzngUhCCjPNlThS+OlZKybfaJIOQG+13F2eHzuCNmil5VAmrNE9hDSw30s5TT+Sc5g\/Ws+i58RduRllVrow3sOM5KZFXqlPcnygb7S\/i7W0NrUzHoQ\/Erss5qEMe8sj6GlasAlmXtENiWTlgEHxL1osKAO7zt7zw+jYQjxmeZ7HP9jazuPufg9g0i+OFMAHPGBMly2VcHIj7RlV+OQ6e15\/UlzOCjzMj1WY1wg+rEpYcHFlcXhj4KagWdJt50NnM+WjWz7X7ukl5BtLVFOUUneYcLfBuOFeLCvWgMg4jBx9VsjQ1A\/M5jLgjYDrXeNZTmS5UcpnZW0ylnaHR615ldGOnYuanps4\/t21w4BPDYGTer0buM4sii8wWt3x59Ye95t\/iHCSJ175C4IdA+hCWL58z3r9Ly9gbamQIixoL08gHbbbKeLICYAUrQndY6Nrk57rTE3bfyfdNMHL+BCQC0hEwI4rZkv6ZbO2XsRTtJB9eoLLITv1lejU5ordGx\/uj3Hi7rsldfo1mCdFLJeVxW7Kc1j\/T6tnMfNlS7UNoRVKpmc1B+iAA3+bKzR30e5YrwaXU\/PHWAc18\/sKuOEorzUstzBMpaobwX8Y8Fz2vbqjeH2TvmeIbZOLLsaJT7e5gOnXGzIir9o2KQVNaZQI\/pBJTkXbSHdhVrMJZ0qNI1kz3L7V7gCp0rc8YWB11mOtNGWMpO3yfrKgPJ8eLUQr6\/w\/IRR\/+gg4seWNveChsbDarQkIDpTin6ypixY9eq5SdPIGoixZNvFnzFOHXJ52mgDY+6RLJJxp+HlSnPFhmvTb8k7jQ2ZfP4FS199T7bbqL\/IDHhiYSBaFVP\/SnGP5LUm0C3pD7GTNTMiokcLHU1AtKL5Kg5WPdhGb5EUYuYdXnk7Cb7479WbuhzZQl\/RA05O8b2sckgj1X295TFJ9OeEhnrrUyNlp2dKThy3XSgfQ9Mn3UoYKuTJv5YpZhuYiPC6CX1hR2aVbt6XPiwDsyH7E4bhNn3f2zAPlGWiWL\/kdEaPOB6CNn3ldvpcrqLKsPdEoutnMLJQaRlGge1u+yKUxJxg7o95xtHacLZfKlrsvBvWEd4KKb4pCXI5oABqQ1C5ZDojJM9a2Ey5h5qdunLVgzj9mmzYIjJs84jLbO4XjzICH6IW8uHEoDbP0xz6W7kBsOujsq8qFf2yze3NEuEm3VSHmpZMdzdZnJ1nt0VN4qwjCHAVhh55z9aYbsP5+F9XMJdQp20i\/F1UBX00Ty\/aQ027GRLYaddKrmsx\/UcpIX7wRXIztdxMxCm23YoFNdjy33wG8ZoH\/ZICdZ+pPAb160thhOaxQzP+6TCmjcndL2Be+bNiid42PDVihwEog1dTMMZs6DZvgjiIyGFB7KCS5n4n3Xh1+TWkDMpV9+N46qb1tNZ9S2snUUC82K0McdeUyGHVISAVspEWi69FNWIgniCynDlbR\/\/+\/1WlQXATiqp7NEY\/4NHeQNDqhRHZM1KFUgU1buFGEF3LbZLW3pwIbqiE\/Pu6s+WqD10BLruPLiYgSM3MywjIi3ZQH0IdZ3HV2o33fjZfDuW81nGig6jYjG4mTBVi1M1PTKfFuxZpUQ9lE28Xv1FuZpmL4KHTxWStDmy4bjsVCD3VbBJnL4qBtGPy+qeokBhX6jQAiP5u9PdznBUbr\/Bt0+357QWrAnssSfKG\/kQOsU203s6GqtpH1mwcxWTSrJ5IaYJLVu2ILs3KTKKuib6H7r9d\/gQGdz6MqcBW42nbKhqR65tufjTY4S4nzBi2sZg3tUFZAhNzbixYxX3eX0HTkGezz0ZKVt+Rf8eQ5xdlEUUnKNixLyKCREYrdTjZFml7rNGz+9YrshvhMmSlbOt\/k0vROgd60HeDyXH4R5zmQJq8kCV7gtfBZkmDlp+uHepsbTdDMAYxEnyPCzbxgMN6Ng+Dl5rL082rcYjs3V9\/mikF5yzAc5Ki8fXnCeJmtOZrqPKzkF+2VcR1HszA5iQYbpjFPfmKv9tUUQw9B+6I2D56KxvzA2ODUDlgW314f3w7rb0ABt1cjhw5rQVaLWc3wBhRpllX2XjcY\/S1MGewL3XqECBnrZf+SwHnxBC9kb19N0qpblpfbw8rn7Ik8xXY9fYUdrqMOiIwIe029Y0dVHJKtbI1hxDypY\/fWg2JiUY3dacnZZ2QpyDtodVux7qaf32YZfwkPHOZVYKW3hReMK30GvVKJiJCE9Ga13WdUToCkOwPIDzantwHaKwWN41JISSP2xcrVRvZWG4i79FmPKgvsXjPHWPPqePfubksawwuohsjTEZBPlXLmaGNAhKPBS\/ZsyHHvxMY7zEUnmUSGk6NpcYAdP5KCnzmPySGHj1uRhKSQ\/mKU9HeVjOvWz8gTka2agnII5WIqEg4kvUdstRkHjAbQrBqHKWExxGnue9I0Qk0rfoKmEi2xeNrjcyDFzIqR5+Gyo9K5G09a0ByPj1FGA+Z4ZGq+vDMAf2G75g5e3ono4psHZfxToSZwvBX+QJIkT4N8ATQ3a850h8+1GjlMWEbEozWetkx6Df7Q564d0zVnMuPp4+Hy4wAvqX\/qMxdhrK8SMxXpMO+RNuxyWk\/iWh1h0mFJqRFg2WP42rJtE5xvuhY4DgGud0Os2G\/rwXHeuiLAUh7S9rvw2OZqR1WsAjju87d0Q86SJDjc3n2dFOn0Mk2if214VmTOJ6KjD1WzNY8qNzMufozbr1gIbAAgZT0NM42ZT4DhIA3c43OM2JRWRzpmGRBWdRWh47iCpSQfMLGHWT98gbDxiSnYJ++PnN3UpIFwEsjliPc7XkkvOSTWzUYgVfSxrooTR1zeXBDIqsbxh0tVSMFN5NpSi+cUB7b7G2aWOksSSvsNOhsW6unzEnbS4eajEgip2ni73Ogo+\/DUArebji1O+QZSQW3XCi1XWyrzTZOzEwVHEL7NlpeXCNmTNH8KaV+I1HasIJACHZkKthxREIBlMxhw7tUl0WfJjpp89tEGg9xAYhoRAvWUhEFRp3IWqrzFJ1ZqSHF2Lwk5U8Hv2bPv1FDVkq18v7ch2IUlwJN+4x+1ZJm+OZmL\/HoIyG9LyZilEbQ0JSuWXC9cfhA+mHKJ65uAEUOf8MgyHVM68eR7Fk9+GLYSJgxMUmBNSU+l8iHG3bRHVVM8wETbKz+IB4Sn4F7tePj+Q3wNBMXDNNAN3F\/CogOKziEl3071N+VmY7qZzGHYyrnXf6\/bo4ojbHS0UfFInQBwB0Oi2idzpYvay9Osx3FQe\/GeSMUODRTnbid2Nh5RSC7rlHYA0yNFjSiCjOGiyC9kFdDMJL2NUMNeyzEDu\/dXEYtNXC5fPEFgWUckY1HXQWd4EKm5GNjhKzg1eXGv9eILDYpN6bKtI58vaoQCbu3AKKPO4W5bCvzPzR7qy+nsA5iBUr\/r505vx2SeIrMhYxrk0e3pK1tyd4Vt\/LYsnIJAx5xHlEeiZLp2SoiDbXl3zzcZO\/DoHSmFbUwzxvywbFneoA+rVmLd\/kTQYaLEHlvm6mNIq2f1ovrgC6wWrwqrsnrQClt8TRSPBIUVg6AfupFa3d\/Kl8+qNyJlk0tvg7Lv4OwnSCK0K0EfrfEjQ6+yBEhBmjMgxJgCniLEsotVc0TIP\/FvXQGizqHg3WmG18VsYRPg1pB4wbrtZ2VqGUuopyko\/dbewl1I4kPN87u2fEhoGTFTsv8t8lsXjV7pQ9Qz8eJd4Ra4XOWxm5Erg13xF0LYO8nWfkpeZfKnfn\/Ufjb0TdIvqWL7iicXdbdhGkKYkM14\/s+XwzYKc0i4iQKmbch8dfS7qEkmuKRZ0DiFl\/YoSl3zyv1p7eglKYTn2l7cU2XEKz5H9mQaK6gvTk1087qWzLgf6hygt2c8s+pqG6Zc1oVbMzdrHfuYEu8AL+KUWg5Tk2GEx8QPZ6RrNtpVXS3SV7gO2I5oNyfEt7Y3weVSP45KoRFMCEfZGmky7dI\/CKHZ4rPt051YxV9QkxTYCLI6w499YyIcewn0Hzd73y8b3czFbWkmcnZIMcRerim0wGIHGiHHraaiVqt0eZq2\/+bSlWjWXaJxdzRWY2IUPLmtx+f88\/6m\/Qc2A69RE7QUIrBNQ6mZ9tVB0\/NPUanILcRh3MTKWgvQEIlBOr4Odmtm1eFcEhEvknQb6POSJbU5j5FhwhcA7qxI1sosTxZmqu\/mFra6lNvOAltHDah1WnC+Cte0RNU6JoZx4mQeNAKzn9kZhikEho+sR5fyjgNSI7HmxdBOYm+s8qGxk0HBS7X75so1\/DjDb8MBulNBDnPZ0DWYuqVQ0HBzyhJaNeZ\/\/ZL3x3l5ZV+GObF3YbEf9rM\/HBQjwimBwyXqaDz6\/EEc1cRF3jYBbSQmOYF0Je7NZDKGivcGo\/0yefFIrePwO6dJN63vI7O3OlSj6tiwv1x4DYHhvOmA6ZLStAB7fqVLu5VLQvPxw2OQ4urr\/BC9A7MPEL+k5fpVdvXCT\/2pFoeCLrgMMh884vs3liaxJmxNTK07z3Gb5vn3FBo\/xjydnuD90R+8JcN8H62VLj8YB1aZWkjeFLtlq0kabuH69q9cU1sdSUFkvnZUI\/DYaozLZ2eE7QvJnDQjZc9CkeOSd\/gNx5RApz6S71lrAGJT4wv5gmluDAMDoyYFcGxGMY7AVh5Ni+reoNKlTxzm7SoPycTznW6K32EeE7ValOhoWSMwRH+Z\/sU0OpE2QGsSwcq+ClT3YfVY7HDq1wQdubqD80Mf00ZoPyQq5wAmWwNHGakYp0VE+4iSKN9l8igccQrXIMQBpnwor7pC\/bGQKQw8GYOam2SKtBJtoFx0RlNORxJblToafSKA9UAR81Q9CQTcwJDzgClhg9ml4KJIvcft\/iY63Ei8AFjHHvHSnB0P7sW6orB+OiINfjWpPGXHLfg\/tPx\/D\/wwC2Zw7gH3VW6FJOsg5o+6nQXkQaD2n0Se98W9UOECSsAgFs3PjlgL+syl9G101Ht\/Tdxg1XCrlpmg2mmheQh+zMbOQZLImSNqeVI9kFbuDnERoVp5azK9\/gDq53HLAVQYSszvtvBrZ\/TQzg3iTt51QnYckf9xngKA3b4LMpEMvbKxoxDh2O8oBIoqxuZ6g+CcmU0QoQYUZYo0eCaK9gFb7VvMcICZnmby3+MRK0zCHYkjatValyFU4Pf09i86HasnXAczlZDKHXbQ3l0kiTiESMUZ14UNde9Qha0ZBdgqnXVUrMvfP5+U+3ArFwjSP2LkPYzBBVQ+q9OKsJuO68JPssdtKUlsXvuSxX\/eGEyuxSxZf0M6PUTEgq21ZXokHHcWdVwGj3Srwnor4xr1Ayo4xZ\/8Jrc0UxCnwVKer7uA3WOitsvEmyVp\/yT66zPnLk60nzyb2NBKngOdXMBLHodAAyC72nRgmlZ+Cc5G6O0O5YVeqqowURmzZvRjAuIwD7vWBqtLhi\/rOLK01EoisRqOW2J4d3gtYSrTpoyUAfQSdtZ+bgkNwhf5OKphOmFQ3xM0mYqashlLGybZG5IXsP09DTfMKlMKca5t6ogrvhU0jGy64gqk72\/JHygS5wgb8jfXPgYhQ3zxIyjOlkKQGzDVqd2To9F0yNYufNKRxKp26R+XGzf\/h981iBVVi1f4H+FYS5juMWkykUZ5+f6SQ5XLrQEUkecGDWcLAc6uEEOTAfhPMDuxHnvcKqrc+HebVQSqsZnyXEUdq0BT+vwv\/4aNHcAoExUgRKFbUq8xrWD00aTXgMUQ0JO7eY8m\/2qAsCVgmvfPzH7v+bTfJKSNKF78vIc3W4v\/HLHJE37QWxIvVMTLK0w86Qq20NWbBiHcvsDZuKgb3FBFsm399AXEz68882dFTRK\/BMsInZlvjSAcMcCCjx1wEQRas+384gb0qCm7tnyAk26JoO4AceH2ZjMdTgiCLw4kGCyfAcBakAEoHJ25z3tsO8qzs8DImjXxfaQYNoba7eWHapg7\/JKijFgvWWIMOVUt0o4qr5sW0WRzBk3\/B07Ng4FvbvW3T5NI\/y2owtREQvy0CgRhzHddB+ewy+Uxl8YJ4aNNzX+qWHfpQWO3fJAKs0N9szOzHEKG3hnbMBIT4xQp8XrLsaVISIB\/SjMvDV1m1aJjfv+Km5nsXao9JfveZgXDja3RoChZ2EcnNLx9DWSyaJD36qtqcocBbt3UdUelCF2Cy+byJA61IJPe2tsVb0J2mJNWJRF+vf19ACig5rUJ03ApYvIEgOX2heayeB1UsU9ifhIgHbvWh4UCb2OljhJKZj6fVXgnWc0sAhqTOO3+S8x4VnOwSF04HUurvbk2XZv24Bufj1CaaRTnfFTjPFai2j7kbhdyhvqJO+hj5GYPxxG6IYcD123XKZsEycqgkLAehdcgfkISy0fANmZF2Ib1+TqT0ZoRcSokHWDPfnsXwpFg7BCgxdHa+tpW8hzUJFM0X3GbTikl6lFKUEgKBuG3\/VQCeSjSDWVGq+e5F7bUQXbTb0d8hUK6feoF89tWNT2Y27KPMup8nYAXtoU6+2oYnI80G9EsLV9gvot2H2MfGt9gpRkGVMc1KWOJ7TeMcwEKzPY2LZ0sDBKX0yCqBT3nM\/sF8MIZ5nZquhDPbFuUfuYugmri9k+81BLsY7LrzM3478pL9ib464bzz2T5i745vloAT8G+HT+CSEAkgFHQUyG\/D1+Ey+cJeIpV7bbuGEeVkTcQy3fZL3fthMswgGaqyEQjbOT1trfvmF7Nk8Ml7KpI\/cN9HNu\/Thzmj7tv4xla1taqTdLA1jZbOUiOmf20jGTXxFp7tLWw44hRnxo3nPgDXj5TDGOnfmOgPy5kdKuO1X8iIgOK99uwwXMhTpGgm\/Udr9fIhxBAY9FkEQn12Htse9zMcR6VVpPROAEa1fJc1hU+roMy81s8Ulr\/\/F\/SnmdiPskE6v35QSTBjznCUacFI2SrBT5D0N\/XkdXR4BLEx+iMOm9+nKrtClHIaPw0R8FXD7gszGcOkr0Y5KPzdowqwYOvsLp+Ylia5PodfAEpl0xjIBoc\/JpUvRnc9zfhXq70AlBR2CssMgHHL0HgL8E1KUA0bhiHLZrgDKL\/qC+J2iUkDTI6x1rndZH6GD9VV5OBOCZue2do\/T5m9\/u3kqI1y3l+oH9ow2HlaBb1740sWvIEBZHXf1ziqCnuZOf3SnqOW1OSsqj8VSZx++8XQHyquLpRZ9zutj69ncc1WefOSxhg52gLfgtsdoKJDaRUdZvHB++qzKKa7khJmVFttv5sizGQBMR3wxMPV7akCCzyRClqCK77hq67MF7eXXFaN9+LmGefBMy8pFk0okpwqmGIM6RQ+kG8exe54aFIfwlP2LHgn5QbLLVFTttNvhkfkBmfNUuUkWU2X3w57FqXZA1HbUhVFgxxwr74LvG\/lcBfPvl3knjD8AjHsYaqQGXxO0Sev54tbZdiU1Cycvd8\/hVOqgPhVBSBl8uuN5uTva+Gi3hXW8hwaYqN20EMr0LgkWkpsjHEk\/EMbICH8DGwhRjTIimJEbbvDmQC00QRXLSaTZYYpvGAWayLdnFPyrTfxCZnBkOAJRBS2qBIg1+OJ3qcoM+Ebk4GZkaIq2dxHrfhzkhrDyyvjAAYIdXJT3l02cMfyJttViH+NG5dzN+XqXUoriFW43OQB\/9a3pToUlVNPdaSlhHASGGn+1C4yYcAiIJz0MleLTm0b3XkWCduWT+MNyR8KMJU+put+Jqvy34rDJxghdu++WMguAmNpMg27KWVhW+mlF6p5UwXFnKzXyrIwop5pNP52nGd54hqPTIPpXjS+nTvR1Sp1jEn4q+Lj87IZZDCQW+j9AE3JF8MGIJQXhycinQ\/xy7rgopc+GP8AqCWqer65CuW3x5c\/47+ocsZPDH2nXfM35wlxHl3NxAPkSrR2+T5X1OXfV8KYTEk+xKjolQzQfc\/0XlfZA2TdNbYlC517p31RbY8gAdtS0NnLlQLFDfWBuhRMJdbcTf\/n1O7QIMVk0fYQuEqGbYbAyutza6ZyPqNp0mrjoVwjtLWY\/38BdYM8PvN5b2jYtNob3D+GUsOQd1RCo95SQzOgCTXB4eHNz7G9JeCb+J9+CNlUoyE0ah6fRhnq6sAO9mFchxkzlRJ1gytU\/U3oE7GRsxcLGYC08n\/7DjBtPTzDeK4n0AoiY13p6g8144B0ffiQ\/dZHi6z48VYJD9YIeWAsGYsdTXpWiFwdd8qkbhA5NuatGiu+65DbrbcgNG0H1TRwAysOMyPJ9Ew8gMnGSBdxFURJyeXCA8rdffv0FmNvtlzxuWL6UuNxb4VuHjqErtPMsA550WnVaWCEjkbEQiphzdekl2utCsH4t5qQW63n1dcoM+cx89psoFC730gpZUCVs022QqNRIX10w8b+Ul\/M4dDLbgn\/Qmgt2Io54AmkARzlIzZit\/IA9xJHcLwYTe3GS7gFQMdbmCMZQZko7Tt4NkQDRASDRJBxHP7+xRxv6zbfFGyFSTVUamIYwDc7Ap90ULxKWUkZwQeMcrwmIaOuDkC+GPY+yw\/jUj43DZv2sTuZ0J+46wye6pnYwh6xsmn9UmCwaH5bnAwveNLTn\/XUgDHYj+F6cIb1gZWPGCuul2uzUfYVP8f3mutYPTtnGIzBMovpzTETaU4W1K5Aoii2ShTZeFsxyeAkrmc3lVGPT5HP1mlyLiUhcGdQeFKKB\/dqUwwnOBFoLlybOfTtyKmXbhVsP61FzFFTZq7kCGuxNcZ6WPqGvzO1ReAv4Th4\/UQtgi5lc+7TTem\/PLf\/LeWQZib0YX0ujB3BBvlro9U6UCDu4CkPUZBVwA7JfUOBfktjK8q+7uOVUEpviiHdOB5aieMB500OwNuZ7q5bVRdOwnAdaqEkOgjuMvntIY62\/HXciyvzOJ+P563\/ZhoLgtfX4pmK0YUMQSizH9MOvSYx+1xB\/+XrOGgfQsy7NsscZAt5icqbnzqxV7poxGsgnD7f2H7mnbX1Y5d7jD8E1KAW1sA4XKErMJgkkEJhG7H\/IIGDrz6cuboNmbH0qXTTS1xACFtXz8FveMHmRA8INb29RYMuz8nW7JfbJG9Hbt1ndNQcYRjh+TGu8263mk2KZ2owkNX4k0nFSDLCoFSjt6eVLt+4mzXUNTJ\/+ThIbbtprtWnisW\/TkN9kVMPOwRkQ+dRbIFplayj4v2MDb\/CB8E6+ML\/G8sNa3d3uogNHH5RYN5flWG4mxN4rzR+AlM3USu00c8djZgi1+zBx92QDO+5+roXuR8uQK+HPj5QMSlB+o68ipElVzkRSbuDJMpGn5LCEZ4DRLusyZ+83ZkcHXP0bUFueaXMzje9KleMfO2qJ+73rL2najy0QJNuqaUbwraLl90gjeXO0Qx6QrFCTo15hhviUWPLUNqdXqpiVeH3USylK7vLGJY15xdeK\/gjN8+\/LALipKM+Z8ml9iYKjv77LZUUQEixdb8UsLKdK1RtSRQL6mXfJG7xO1rKR6Ga6bWW8Qq0pO7WbeDhmuGNhWiFuGkYXua0zsprMHrFG0qBbUsg2hSGvBOnQ28dAs53LZD0SXTbId6xnNWYgxLWztDsHSdyq\/XZ3D7tfFROq7lcWeA==","iv":"78fba439c36f143f61fd3f81a8fdbb52","s":"88c47d4ebf1d5fe9"}