Scott Anderson is chief marketing officer of Sitecore
Effective mobile engagement and why marketers are not applying it
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"d7e88b9857dcd4dbc796c75769784099","s":"79985993e1d61bdd"}