Effective mobile engagement and why marketers are not applying it
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"118d210e5e371ca4071f1df229b3009b","s":"4f1718220b9e7650"}
Scott Anderson is chief marketing officer of Sitecore