Effective mobile engagement and why marketers are not applying it
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"da135017467d599f5724fffeaeff7fe4","s":"641fefd687cb104f"}
Scott Anderson is chief marketing officer of Sitecore