Effective mobile engagement and why marketers are not applying it
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"55156f88b7b2418ddd0d75746f2603c1","s":"0cd54d2b0ea1e36c"}
Scott Anderson is chief marketing officer of Sitecore