Effective mobile engagement and why marketers are not applying it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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BbD2a7ZGewvzGKwhN+cRyryC8dwUmBbw3vEWwQCoNRImY1Zuhzo4EGO+aubuk0CKNtXNZv2ajH3TJNnrHB6SrJRDUYRhnx0CaKVGzIj\/0ipsXKBPf+SBBkgEIKij27CmenyUrF0uapllrfrISmUOZjfffBUzCUNa2s3l2Ko91UeUrITEeNLElIdrKhdYfx5rIMAXGqkEBZR\/YyT1GfL13eg9\/E1V4J9bwSvX4sm1ijPHge6FOy5kVhD8O95EG3rDEffGMShHRYZK256SMsCzalRIfDEd9\/W6tx3av+Q9fmItTKUUWAIjL2V3epDYnYbthSgbR7NbTNnKMFsZCX0vRH+mAwa35TKxSRq\/aoLliWLzyB3SugEy0l4CYhJTLAk49NKKHoxjLlYsWlxY1HeapcGFx5Z0mMDgM\/R+8TWdxvXWZqy3r99vMrARsxNA8GXemwFUUM9JR\/VOrc6TkabBzpKra+EVYvv7dGNTzcJRgX+bk727i1ASWsacyaeB1jTFIhXRgwqJfbyPFQuY5NOYlLKzWpaycjlc+FVcqC+iLK73Wubd8VNNxWQ598eNlcEYBQZaFKXO3l2ZOkwJ+ycpzB8kPqnxvLKDEnXAHOTHOZLkBfkruS0\/zMmitb0j1ypelLoD+YB05O2cgTGH\/0Aefr8yKaPS1pqtbZwDzvJNlKaN39sdd8h3pNjILellOneumakSF3u0eUPth0DwXvyHu8QifRBalG2AZIOzVre1wWpMXJ4kMvaPoPTaH+5rfuQT5Pm3tJhkAoDBKn6MBDnXazhVOBRZiH12WWRZ\/zg72P0krjn7YS5EX8Us4u5kNrxpiJW78hJW++MISMLPlsURBBWE9y2orKSa\/pkD7rjq6veGnOa4CSqHEasnrrnHM7ZJ2d1V\/xjjFrO8tbHGDNBBqsTSHEhGXOq\/xmcjPYft6YLIdU229kotB+vkpJsxgbUydyEKiiSNDsZINVB6m8NP7TGKRUVHD9TPWMVgyWyK6Vn\/q9Po1SEWfW0E0lBznjvNjfL0VAdAV0dAlOFaZaNgFMA1c8qAO1Guukkxcphds5K8OeRE7gB1LpGVHd3isQBJbW26z3kqYkjTEEfWNxlDUri+SmrQIsliMpNKxyDAh4pKnAn4\/jK6pXapHXvdlDnbv5bF9YjTsrjex7gkc9LmgLKsYqrK01J5bku0xK3G+N2Mv+pX0b7VPBreTjXFSThzERiXwYNMf9HeiMZR8cKixTSs7EqQ4CTrsGuh8ovfYDabwXIBd2doT34DDpIAO79WYdBYbTPP+SihtKhxg6knUCQ\/iWhRYn3eXLR7bUsowjRTUWBs5bPJuabfu3TAp+kpk+7yhqf5jq4YWM31BXOrdA+doKGO\/NqHkzG3lXNk0CSHUx6ZIz\/bc\/iOuBICtJd4133+22encuW4j0TmWWPnyfwszEE+JdU3UhHKLA+dccPtIzNL3PO+E5mPHrQxX6TDObfr7LSW12G+7anXsYsTP\/nr\/GOYZpEhLMY7+F7NJlsBlQlL3n5rb4apf321vDx8s1bTED7FxolcZ55L1+zoPCqDtMRKjRiGumwd16qlHSUSdhDtos5i3AkrR7bI3tekGBvvI1T5ijVURrD4v63CONwouFQKvfAPMqqoGJ60juKP7MeqkDG9SnVNZdmM4hWvoF7zGiUSwDnxMS6LYOR4iIbV6tuFzLKGIBnfbUZniFiLcY2UX5D1YcyJWCmJHq2x4CkH6qU0h+gwYa4OZbVg1vqemQ774D+pmC1rrX6mMP3cKFwp3rdz6lJGEXFpha43q8roGvyne26Py9dJ8jaBbXwZd6hX76JrS5wuJyua4E1edDOM5EZG4DjWJWSmO4uqBVFSAj1iCiNmXNVhFfnBuAvjCxjMn2r+ALKKhLJsTANx8yGDto2LrRBHDYK7SpheFFtPZkIm8ddVmtRy2u2rM\/P3sQBq7mtfamNJkr0ieN7Xmu6cqC544rhoEIA+Rk\/TDcJKFdnEJ\/8\/eIjCbtCtDRWOnm0Uhmt60LyYe720YpUGKRlQPrX0qUUXrjjqguqrxlUP7uCzcGaJp6M+U4hNsqeCKABcOT\/uPE30jqM0rXUGIICngrFAyU5i\/QmjQbzr9Fxi4ZyOIIkgIMvP9bwQmy9ApeYnyfrX7OZioCcg1PIHzIeSqLX9Nzsj8tppeagobnHzMhwFz7l4B0W2qKO7fJIpWjKpIOWtIVAghzwQG\/OjW4+QwGDKu9Jn4Uzyi4TTRZWVtg3XaRZER4OJoZq2g\/xJY80Idd5JF8Iw8PzWLyYaAnSiayhj7eSyp\/WgHybHN2XetAaA8jTXxTi9pK4OVQQspvI53TzmtaifUjSvhAbt8kxAGvpUaA1+cyQQReZGpCog+peyyMJd\/pFdqY3Xt0CThpnGQMzQM2azEnNPA7RH5G2b9Jmi5zypKgGc0zpxLGq9ulOuJlTi9xExmQqzQIn9FzfBz7sUTa9UNDI7n+tskvq3PhBB2IJdOK\/olk+9VQvioVqnjf8ARSsqGV5EUYtrPlzlt1rX+DshzRLI3bHLUx83p0AQp9pUz1\/\/zY41Tob70smZenELb7k3BY5GB\/EpVS\/Rnl4cuGokN9JFDLvZ1b5axE68ixVrTyasEuHPxxboSOGTHdGVCBESpzWIVYvxjEcUio9gzEVWK18NCPRpYQUiyAl67wnrzHPDryubRsCYQvEbdIRXmdIrw2iEzIIehfkazncpYU20pZO3nvkih3oQWcPENDAehvm0n5vWij8Ys","iv":"a82afcf248eaed83820471ad64aaf2bc","s":"92467c16ecb8332d"}
Scott Anderson is chief marketing officer of Sitecore