Effective mobile engagement and why marketers are not applying it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"354bc674a4f38aeb5f4699c8bc0e853a","s":"c3a9764d2441bc43"}
Scott Anderson is chief marketing officer of Sitecore