Effective mobile engagement and why marketers are not applying it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"7732371305efbf0b68745c985241d24d","s":"6e6b328d94fe3421"}
Scott Anderson is chief marketing officer of Sitecore