Effective mobile engagement and why marketers are not applying it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"b06c27b82a75330967cec783276080e1","s":"ace6cb25f8fb9c73"}
Scott Anderson is chief marketing officer of Sitecore