Scott Anderson is chief marketing officer of Sitecore
Effective mobile engagement and why marketers are not applying it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"9723891cf44b364a31817f04e6d7278a","s":"40d4c38e058da1e1"}