Effective mobile engagement and why marketers are not applying it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"b0157ca18282ef365971d9bd7f03c5f8","s":"e946a3e2cdff7014"}
Scott Anderson is chief marketing officer of Sitecore