Effective mobile engagement and why marketers are not applying it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"a3750e5a9726e42bf4c1583e63adc543","s":"304fa2a3051c17fd"}
Scott Anderson is chief marketing officer of Sitecore