Effective mobile engagement and why marketers are not applying it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"5dc809775fa28f7055713319a8840137","s":"4e321f96e8675c89"}
Scott Anderson is chief marketing officer of Sitecore