Effective mobile engagement and why marketers are not applying it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"72cb84425cb64993f9912068953d7c08","s":"c2af80d14987b561"}
Scott Anderson is chief marketing officer of Sitecore