Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
Email abandonment rate up for lack of mobile-optimization: study
Posted By Rachel Lamb On In Featured,Mobile,News | No 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","iv":"fe2e7d9fa06a594decfc2cd26acf7f03","s":"f6c6da665c6286d7"}