Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
Email abandonment rate up for lack of mobile-optimization: study
Posted ByRachel LambOn In Featured,Mobile,News | No 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","iv":"af28430ec7a42c863f08f67adf530e90","s":"3e7300a9c92e4282"}