Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
Email abandonment rate up for lack of mobile-optimization: study
Posted By Rachel Lamb On In Featured,Mobile,News | No 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","iv":"ad0364d6077e4ccf51dbba48738672de","s":"a8fd3a1abef79372"}