Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
Email abandonment rate up for lack of mobile-optimization: study
Posted ByRachel LambOn In Featured,Mobile,News | No 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GWMgnK5phiGjc3IhFrvbstCAI9MfBTrgMjA8ZPTSmSaVLORMU6xz+NWjANV5WXsiPPcla4XiY0Jc9nr++4vA6luF9YSO0PnaaFqgMi\/bavZ1Tcjr71P+EZGB8Lln6AKBpc64VLFFglurQG+mKx3+YHkMhJKrvDqM6cAGhjNewtdvjbP97vxJxE+npnjT6kq\/XJpHd2egmax1eNrDNyVfHA\/UvROPuzgoSOYPQWQPctHx7sct9q41mfaWJFEtABqHaoSxd4M05Hruq3WNfBr1dH8ES0WpNQDSGllKFDSqJGEV9X\/TxBtOLS7i9UkKfj2rWQDvk7FkAIQVaqZ\/LVUDMKI43c\/V+gRIkefD2s4RLXFRx8okk4IS8UPbsBk3DFiPCeYZHwGA\/ZR7vNMWsbgYP+cwHXqtTIerOzhBzmQAn14pUJY9sH5vqlfu5ZxEGEuMbNmRSb7p8WwwWkosQ2o3L75y8wKVuI0IVNRtzhOepMCGDmAOOS6B\/7gSodStLX84UVvnZPGolidfGiNI\/tIH2wOCR23OOPjDUX7m8uFaRBvhQ\/okTlrqwkBAkPOcW1KboIo2t7D7\/cgaWFsv4U15Ym\/zuQpjOrOdH\/tgt8M73MjVeNQYwXoptX9I3REGafqu1uuTqS\/TD11BQGxvseSl82CM059xIhzHYHLRkY+pHPcLNzmiWdugSVlM9t+onYUJIO5mhzENCKGWTwLSO+74Wg5Bqw8sJguvbJjdB4I8bAghO12Yfw\/uYj\/Hyiwoh+7kynVdmLcw1WYCZuo3lYK4Za3PLsHstI4jnOYY3hmh2qJDF6UPIGOatxxeP1L1jcqWRjAKOwqgIRFGiFUDKCwgrv\/i1rXvXlXzENP94xHxUWWb6Q6Clfs3uSLMilGYxyHuJUj77Ft7lwSBoigR15VNzIqWhVXHwSrc3Q\/uaoWybUsudrsy+ehbWr\/cUI7f1+bSicccjLN+GPTHSOyOlEts5vntc4ZabaHcHwhOFw63qStfPycaU3e5uutKRvVyjzNpnBsHglXXSSqLNHqNlaEipuUrftLxW9EwaeqXmfXKGQ3pigYMZLxFOn2u8\/wiwGqDJWNepQ+2i5jh9oomKc231Se70GJenBe0\/deAl\/mzYc\/usdVB\/17AHSat2OCU\/G\/6gFUm2Uj9MAK7aBWXlBoPH5PJ9ufi9hMLq\/X6YtNrt1N\/HTlDzdvOJOBn\/LgqcSH9L71mu\/A5eZu\/7o\/rpzJbHBvotEc3udsBBNdP5Dr+bdl5hwtsHFSFE\/rdi06Uej14O74hl55CJvOx6hK4\/fHVakQEJvD65CbnlkLMpljuyo8dqvP5bS6Rls3qcV5Yff3MrhzOdib6dZRaRlSheHDJsIkqCimwed1TaSLrKEHfkd1AamU93ZYU78vkIMepacc5IsJ0IyCMY2SOcQtPq6ST5zYModaMwNLnbOL+uNiOfxDDhLrYES1fq6CQjaGS+daaXe87i7UACvBcCRYsPN5vGcR8iSKVBjhRbyijfddMrLCshqPWIynVh8npfn51EGDznF0vB4Tm+WO7d0hpumaHxOnEubYjHuBIOR7OGC5m4hUjqT0XMHZILBjZ9+rhK3FpUB7GxMTQiDx31Wcp0ZCn\/JlHybidioaX8YMiysFxJswiIq+kfaFc6KmiqaoPshpnairpIfhHvd7KeKpyEOmw0rymBeTv3h6HKEgrdoeqebbjKEQZSjLWAGERLnN7WhTwNM+4kZEqSeyl63+iOw34gFAn9sJw8ofRvGd9Xr7KKXPhbTM3qCksxGuKhZLiXY+hgA06HmrXkQMUG1Ih3l5VdlRUcG\/iL5jhk3DhX43z\/vlsrR7roT4ooFjSgr09lW2tEVobdisjbpXr3EqqZ84awxbzRHhhLog7naRwTSkDm2YbconUdGJWOaBYfAMzm5j4Jh14nLpKvZVCGwglccdzzPruZg0IZ649WAbbNXNxpZ2Kq9gcj5rfHDl7VgnOiBhLsKkTIelzFbBv4Kb6je+G0CNlz79DgMbAh2WX+l4+n5OYJjCtPaGr0vYXhWa5stCavZQM84XR1sEL4dq0HlmEpyhvFoqTxeNeLkr0I7McinzAf9eZNmcHMEs4gmTXWe3YHryRMSdFnAvWpsSIriOGMTtOIk+6ZlBXp6fExlxU296bDCAfyOG2fKAExLkg\/C\/oxwLJqtptcC6nbd+XXuzMw3KmHS9psuMtT\/+9oJBh\/+TtHPQSvAqfvNMru+fDGEu8urtx5U2hPdU7dU\/F2fac5\/AwaI0KZJD3SCN73AryfreT1dfQfK0b03uymeDXLBy6cfQxGJMW47Tc9qn1FdYrZDp+CiJnGw\/peT3q8TQA5xdZVOT2tQsYSWCGCtInAFmT3YP5k\/8yrNsT1Iv05e1j5Nkix+9UvsO2sYcWQBwQnGXI50J3z08LSCKy9DoovtRoxrhSZ8n+DZReMEjS9lXC3UJzNz60yChxOUyT68gcKNZFopewp9KTatYXPNBRKQ4PVpCHoj5cx\/IOhq07OPtRzUAAG+cahM61I34cnBnD4uJndgn5Y67Y5AmMDrj\/a\/NrvO3LQ8uRdsq3K5s4noQP+5iVmLKxsXeVj+oWZeCJa6ik9pXiqPqDYlECbo2bA4gJfEBuFArGDTh6sLAC6ZNVmqQA21\/Zx4IJsSWCXZblokYwAwLGg1gZP29GOCO6hiX0QN\/LvIsPhkQB+qris4PGYjATOOf0DRTPAQ==","iv":"11b290ccb9344b23fab7cd7ecaef42ff","s":"62c8ce434adeedac"}