Embrace the new 4Ps: Evolution of the 2020 consumer
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"f439faa122a2ce8e0aaba4cc9ddca400","s":"565b4b515b666a4c"}
Adriana Lynch is chief marketing officer at Chief Outsiders