Embrace the new 4Ps: Evolution of the 2020 consumer
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"37df640de5fcbb1ff112acf521a98acf","s":"425baadba18e63ed"}
Adriana Lynch is chief marketing officer at Chief Outsiders