Adriana Lynch is chief marketing officer at Chief Outsiders
Embrace the new 4Ps: Evolution of the 2020 consumer
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"1515a3dbe5f2e9b6248cbc29f5829df5","s":"d8eebd088eb96f59"}