Embrace the new 4Ps: Evolution of the 2020 consumer
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"b3fd7192bdab9ea294db1cbeade6bfce","s":"08e7dc47c9103ce0"}
Adriana Lynch is chief marketing officer at Chief Outsiders