Embrace the new 4Ps: Evolution of the 2020 consumer
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"254bc4b498276c46be2b0c87ecc84ebf","s":"2c52940db05cfc0e"}
Adriana Lynch is chief marketing officer at Chief Outsiders