Embrace the new 4Ps: Evolution of the 2020 consumer
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"7cad8792d7baa65de87f496b3934e15f","s":"0be30b95548b8dc1"}
Adriana Lynch is chief marketing officer at Chief Outsiders