Embrace the new 4Ps: Evolution of the 2020 consumer
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"7656d896e181ffe438e27b102aacac0b","s":"aeaac1c730191746"}
Adriana Lynch is chief marketing officer at Chief Outsiders