Embrace the new 4Ps: Evolution of the 2020 consumer
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"95e42e3528db5a5f6b456ee3ae99004a","s":"c1d29d8e66920211"}
Adriana Lynch is chief marketing officer at Chief Outsiders