Embrace the new 4Ps: Evolution of the 2020 consumer
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"27939716e0a3624d9a1c15cd1cc51888","s":"58cea33fa8bc0853"}
Adriana Lynch is chief marketing officer at Chief Outsiders