Adriana Lynch is chief marketing officer at Chief Outsiders
Embrace the new 4Ps: Evolution of the 2020 consumer
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"27626356a06fb31eb6ac8d41492a323e","s":"2a71f5c1c1d52b8c"}